A Global Name for Wynn Resorts Hotel/Casino Properties.Business Editors LAS VEGAS--(BUSINESS WIRE)--June 23, 2003 Wynn Resorts Wynn Resorts Limited NASDAQ: WYNN was formed on October 25, 2002 by former Mirage Resorts Chairman and CEO Stephen A. Wynn. The company is based in Las Vegas, Nevada and is a developer and operator of high end hotels and casinos. (Nasdaq: WYNN) announced today that it has decided to create a global brand name to identify its hotel/casino properties. Since the formation of Wynn Resorts in the spring of 2000, the principle focus of the company has been the design and development of a new luxury resort hotel in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. known as Le Reve. In June 2002, the company was awarded a concession to develop a gaming resort in Macau, China. This past week the company entered into a global alliance with Societe des Bains de Mer (SBM SBM - Solution Based Modelling ), the company that has the exclusive rights to operate casinos A list of casinos. Antigua and Barbuda
With the expansion of business opportunities beyond Las Vegas, the company felt it was important to consider name identification and branding beyond a single property. Peter Arnell of Arnell Group was hired to help create the brand image and identity for the Wynn Resorts properties. After extensive research it was determined that there is substantial recognition of the name "Wynn" in connection with resort properties that integrate gaming and entertainment facilities. A strong proponent One who offers or proposes. A proponent is a person who comes forward with an a item or an idea. A proponent supports an issue or advocates a cause, such as a proponent of a will. PROPONENT, eccl. law. for this idea, Mr. Arnell explains, "Everyone knows intuitively what the name Wynn stands for... it is a brand that already exists, but until now has remained behind the scenes. If ever there were a time to put a face on the Wynn name it would be now. It provides accountability for these exciting new ventures, as well as ensures the high standards of excellence known for Steve Wynn Steve Wynn is the name of a:
The company owns the hotel and hospitality rights to the name Le Reve. It will be used in some context in the Las Vegas hotel. "In addition to being the name of the Picasso masterpiece that is the most significant painting in the Wynn Collection, the name has served as a wonderful creative influence in designing this hotel," said Steve Wynn. "Le Reve means 'the dream' and that's what this project has been for me and everyone working on it. Others have finally convinced me that the Wynn name would allow us to cross-market and offer a consistency of branding for all our properties, which at the present time would be Wynn Macau Wynn Macau is owned by Wynn Resorts and is a luxury integrated resort in Macao, People's Republic of China, offering gaming combined with a deluxe hotel, restaurants, designer shops, spa, and a performance lake. and Wynn Las Vegas." |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion