A Giant Grows up in Detroit - Wireless GIANT Celebrates the Launch of Its New Branding Campaign.

DETROIT -- While other businesses in Detroit have been focused on downsizing, one metro-Detroit-based company, Wireless GIANT, is taking steps to become the top nationwide multi-carrier retailer of wireless service. On August 30th, wireless carriers will witness the unveiling of the new Wireless GIANT. Because Wireless GIANT has always offered consumers a choice in wireless, by offering every plan and every phone every day, the chain is now set to grow nationwide with retail development opportunities available throughout the U.S.

To celebrate the launch of their new branding campaign & expansion, Wireless GIANT has invited representatives from all wireless carriers, along with all their employees, to a launch party at Ford Field. The evening's events will include a presentation of upcoming campaign materials, review of new materials that will help every store with daily operations, a presentation from senior staff on the state of the business and plans for the next year, door prize giveaways, as well as refreshments.

Wireless GIANT was founded in 1996, and offers consumers the opportunity to comparison shop all available carriers' plans and phones, including Verizon Wireless, Sprint, T-Mobile, Nextel, Cingular, Boost, and Virgin Mobile. According to founder, Isaac Hanna, "Our goal is to give customers freedom of choice in wireless. We don't force our customers into just one carrier's limited plans or offers. By offering every phone and every plan, customers are free to choose a plan that's just right for them."

Headquartered in Roseville, Michigan, Wireless GIANT now has over 80 locations across the United States, each offering consumers the opportunity to find the perfect wireless plan in their area that exactly fits their individual needs. With franchising opportunities available, Wireless GIANT is positioned to become one of the nation's top wireless retailers.

Note: Frank Arcori, Executive Vice-President of Wireless GIANT, is available to discuss growth and franchise opportunities. To arrange an interview, please contact Karin Oliver-Kreft or Diana Sikes at Sussman Sikes & Associates, [phone].