A Friday Report sampler.For 41 years Hoke hoke tr.v. hoked, hok·ing, hokes Slang To give an impressive but artificial, false, or deceptive quality to: hoked up some phony allegations. Communications has been publishing the six-page Friday Report every Friday of the year, giving direct marketing executives breaking news, survey findings, and DM conference summaries. Here's a sampling of the opening lines of detailed articles that recently appeared in the newsletter. * DNC DNC Democratic National Committee DNC Democratic National Convention DNC Do Not Call DNC Delaware North Companies DNC Domain Name Commissioner DNC Direct Numerical Control DNC Do Not Change DNC Does Not Compute DNC Digital Nautical Chart LIST ATTRACTING MOSTLY OLDER & AFFLUENT CONSUMERS "The majority of older consumers and high income earners (two of the most influential audiences for telemarketers) are most likely to sign up for the do-not-call registry, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new survey of 1,000 U.S. consumers conducted by opinion research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a Wirthlin-Worldwide (www.wirthlin.com)." --July 11, 2003 * YAHOO TO BUY OVERTURE FOR $1.63B "Working to position itself as the largest global player in the internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. sector, Yahoo Inc. (www.yahoo.com) has agreed to acquire paid-search provider Overture Services Inc. (www.overture.com) for approximately $1.63 billion in cash and stock. Building on its $235 million acquisition of web search company Inktomi (www.inktomi .com) last December, Yahoo will now be able to provide integrated end-to-end search services, including: branding, paid placement, graphical ads, text links, multimedia, and contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. ...." --July 18, 2003 * 33 MILLION CONSUMERS TAKING ACTIVE STEPS TO PROTECT PRIVACY "While more than 80 percent of Americans are concerned about consumer privacy, about 16 percent are actively taking steps to protect their privacy, according to a new Privacy & American Business (P&AB) (www.pandab.org) survey of nearly 3,500 adults...." --July 18, 2003 |
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