A Fresh New Look For GKN Driveline.Business Editors/Automotive Writers FRANKFURT, Germany--(BUSINESS WIRE)--Sept. 9, 2003 - A new name and vibrant fresh colours for GKN GKN Guest, Keen & Nettlefolds (British global engineering company) GKN Global Knowledge Network GKN Gemeenschappelijke Kernenergiecentrale Nederland GKN Global Korean Network GKN Iks Gorkon (Star Trek novel Series) Driveline drive·line n. See drive train. will debut at the Frankfurt Show, Europe's premier auto industry showcase. Ted Rodewig , marketing director of GKN Driveline said today: "Over the years, GKN's driveline business has, like many others, grown through acquisition and diversification Diversification A risk management technique that mixes a wide variety of investments within a portfolio. It is designed to minimize the impact of any one security on overall portfolio performance. Notes: Diversification is possibly the greatest way to reduce the risk. . Today, we are the largest automotive driveline component supplier in the world, but with a heritage of brand names and operational units in different markets that signalled diversity, rather than focus." "Many customers think of GKN Driveline primarily as a CVJ CVJ Constant Velocity Joint CVJ Crevalle Jack (FAO fish species code) supplier. However, through our own operations and those of our partner, Japan's Tochigi Fuji Sangyo, we offer an unmatched range of products that cover the complete vehicle driveline, from the output of the transmission to the wheel hubs." He continued: "At a time when our industry is confronting many significant challenges, we decided it was timely to review our own strategy and structure. Over the past two years, we have been putting in place a plan that gives us the platform from which we believe we can best support our customers in the future. To portray por·tray tr.v. por·trayed, por·tray·ing, por·trays 1. To depict or represent pictorially; make a picture of. 2. To depict or describe in words. 3. To represent dramatically, as on the stage. our new unity of purpose, we have introduced a new name for our organisation: GKN Driveline." "Of course", said Mr Rodewig, "a new name in itself changes nothing. But our new name and livery LIVERY, Engl. law. 1. The delivery of possession of lands to those tenants who hold of the king in capite, or knight's service. 2. Livery was also the name of a writ which lay for the heir of age, to obtain the possession of seisin of his lands at the king's hands. F. N. B. 155. 3. symbolises many significant changes within our business that I am confident will enable us to build on our strengths, and align our performance even more closely with our customers' expectations and demands." Ted Rodewig, marketing director of GKN Driveline will be hosting a press conference at the GKN Driveline stand A20 in hall 5.1 at 1500 (3pm) on Tuesday September 9th. GKN Driveline - The world's leading producer of automotive driveline components and systems, with 43% global market share in constant velocity jointed constant velocity joint n. A universal joint used especially in front-wheel drive cars that allows power to be transmitted from a transaxle to an axle or from an axle to a wheel even at sharp angles, as when the suspension moves up and down. sideshafts. GKN Driveline covers the world with 21,000 people at 49 locations in 31 countries. |
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