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A Flood of Phone Calls Attest to the Popularity of Foxwoods' Jingle.


Business Editors/Travel Writers

MASHANTUCKET, Conn.--(BUSINESS WIRE)--Feb. 10, 2004

An inaccurate news story concerning Foxwoods Resort Casino's 'The Wonder of It All' advertising jingle has caused hundreds of concerned patrons to flood Foxwoods' phone lines.

A news story indicating that Foxwoods is dropping its jingle appeared yesterday in the Connecticut section of national daily newspaper. "The story contained inaccurate information and our phones began ringing right away," said Martin Kramer Martin Kramer (b. 1954, Washington, DC) is an American scholar of the Middle East at the Washington Institute for Near East Policy, the Shalem Center, and the Olin Institute, Harvard University. His focus is on Islam and Arab politics. , director of advertising for Foxwoods Resort Casino Foxwoods Resort Casino is a hotel-casino in Ledyard, Connecticut. It is the largest casino in the world, as measured by floor space for gaming, with 340,000 sq ft (31,587 m²) [1]. The entire resort comprises 4,700,000 sq ft (440,000 m²) of space. . "The Foxwoods 'Wonder of it All' jingle has been an integral part of an ad campaign that has helped to make Foxwoods the most successful resort casino in the world, and we have no plans to change or retire it."

The famous jingle, sung by John Pizzarelli, has been the center of Foxwoods' advertising for television and radio since 1999. The jingle has impacted pop culture, it has been celebrated in Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country.  magazine and has been parodied on Saturday Night Live This article is about the American television series. For the show related to Big Brother (UK), see Saturday Night Live (UK).

Saturday Night Live (SNL
.

"To us 'The Wonder of It All' is more than a jingle. It sums up everything Foxwoods is about. People love it," said Kramer.

About Foxwoods:

Readers of Casino Player magazine awarded Foxwoods Resort Casino Best Overall Hotel Casino as well as 34 other First Place Category Wins in its July 2003 awards issue. With over 6,700 slot machines and 350 table games, Foxwoods Resort Casino offers gaming in a relaxing atmosphere, live entertainment with headliners from around the world, and fine dining at Mashantucket, the ancestral home The Ancestral Home (Dom Ojczysty) is a political party in Poland, founded after the elections. It is a splinter of the League of Polish Families and led by Piotr Krutul.  of the Mashantucket Pequot Tribal Nation. Foxwoods is easily reached via Interstate in·ter·state  
adj.
Involving, existing between, or connecting two or more states.

n.
One of a system of highways extending between the major cities of the 48 contiguous United States.

Noun 1.
 95 and 395 and is a short distances from T.F. Green Airport serving Providence, R.I. and Bradley International Airport Coordinates:  
BDL redirects here. For the beer distributor, see Brewers' Distributor Ltd..
For the Tom Bradley International Terminal see Los Angeles International Airport


 serving Hartford, Conn. For more information, visit our Web site at www.foxwoods.com or call 1-800-FOXWOODS.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 10, 2004
Words:300
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