A Feature of the Water Coolers Market in 2004, And Again In 2005, Was the 'Clearing Out' Of Unprofitable Cooler Accounts by the Major Operators.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c41711) has announced the addition of the new report from Zenith zenith, in astronomy, the point in the sky directly overhead; more precisely, it is the point at which the celestial sphere is intersected by an upward extension of a plumb line from the observer's location. International "West Europe Water Coolers Report 2006" to their offering. Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players. The West Europe Water Coolers Report 2006 is broken down into 4 main sections: --A full market commentary with accompanying charts provides in-depth analysis of trends in such areas as units, consumption, water types, industry structure, pricing, leading national operators and groups. --Comprehensive tables look closely at the European market and each segment, covering - consumption, unit numbers, packaging types and sizes, leading companies/producers/brands, cooler throughput, revenue indicators and forecasts to 2010. --Market development charts track the origins of Europe's water cooler industry to the present day. --15 country profiles contain expert market interpretation and tables. 125 water for cooler bottlers, bottler-distributors and distributors are profiled, with profiles covering company structure, sales volume, unit placements, marketing analysis and commentary. Although included in the European overview tables, Zenith's UK Water Coolers 2006 report provides a separate and comprehensive analysis on the United Kingdom market. An average summer in 2005, following the poor summer weather in 2004, drove water for cooler volumes sales up almost 5% - according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Zenith's latest report on this dynamic category. This compares to an overall bottled water market growth of 1.2% in 2005. However, the number of installations only registered limited growth across the West Europe region, held back by poor performance in the more mature northern European markets, as leading water cooler distributors continued to restructure their businesses, clearing out unprofitable accounts. Having commenced cooler activities several years after their northern counterparts, the southern European countries have dominated in terms of recent growth. Indeed, Spain accounted for over a third of the total increase in volume sales in 2005. Many have now overtaken the more mature northern markets, thanks to their predisposition predisposition /pre·dis·po·si·tion/ (-dis-po-zish´un) a latent susceptibility to disease that may be activated under certain conditions. pre·dis·po·si·tion n. 1. to drinking bottled water and warmer climates. Spain, Italy, Greece and Portugal are all becoming, or indeed already are, key markets. Since 1999, market consolidation has radically redefined the West Europe water cooler industry, with a hardcore of pan-European and multinational cooler players vying vy·ing v. Present participle of vie. vying vie for continental leadership. Tracking the complex developments within Europe's water cooler industry, Zenith's latest report plots the influence of two bottled water giants - Nestle and Danone - on the West European home and office delivery (HOD) industry. A feature of the market in 2004, and again in 2005, was the 'clearing out' of unprofitable cooler accounts by the major operators. With a number of accounts either lying dormant Latent; inactive; silent. That which is dormant is not used, asserted, or enforced. A dormant partner is a member of a partnership who has a financial interest yet is silent, in that he or she takes no control over the business. or taking limited amounts of water - a decision to rationalise Verb 1. rationalise - structure and run according to rational or scientific principles in order to achieve desired results; "We rationalized the factory's production and raised profits" rationalize and prioritise Verb 1. prioritise - assign a priority to; "we have too many things to do and must prioritize" prioritize grade, rate, rank, place, range, order - assign a rank or rating to; "how would you rank these students?"; "The restaurant is rated highly in the food profitability ahead of a traditional focus on building cooler portfolios is putting Europe's water cooler industry on a more steady footing. As a consequence, with certain unprofitable accounts terminated, the fortunes of Europe's leading cooler players on a country-by-country basis were mixed in 2005. Two additional issues are now presenting challenges and opportunities in Europe's fastest growing service sector. EU expansion is opening up Europe's markets - heightening height·en v. height·ened, height·en·ing, height·ens v.tr. 1. To raise or increase the quantity or degree of; intensify. 2. To make high or higher; raise. v.intr. competition within the water cooler industry. Meanwhile, a battle is underway between bottled water coolers and mains-fed point of use (POU POU Point Of Use POU Program Organization Unit POU Poughkeepsie, NY, USA - Dutchess County (Airport Code) POU Pay Own Utilities (used in housing advertisements) POU Petrick Outsourcing Unlimited, Inc. ) cooler operators. Multi user See multiuser. PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. licence available on request. 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