A Fantastic Experience: Global Icons To Develop Merchandising Program for Cirque du Soleil.Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 26, 2004 Cirque du Soleil Cirque du Soleil (French for "Circus of the Sun") is an entertainment empire based in Montreal, Quebec, Canada and founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Daniel Gauthier. , one of the world's leading brands of art and entertainment, has selected Global Icons, a premier licensing and brand merchandising agency, to establish a comprehensive lifestyle merchandising program based upon the celebrated creativity and sensationalism sensationalism, in philosophy, the theory that there are no innate ideas and that knowledge is derived solely from the sense data of experience. The idea was discussed by Greek philosophers and is shown variously in the works of Thomas Hobbes, John Locke, George of their resident and touring productions. Founded in 1984, Cirque du Soleil is one of the most fascinating and popular performing attractions throughout the world. A unique fusion of art, entertainment, music, and fashion, Cirque du Soleil productions transcend the world of entertainment, reaching a spiritual and emotional accord with the audience. "The exceptional nature of the Cirque du Soleil brand presents a myriad of creative merchandising opportunities to licensees, retailers, and consumers alike," said Jeff Lotman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Global Icons. The licensing program will focus on developing products that embody the spirit and virtues of Cirque du Soleil. Global Icons will pursue licensees to create awe-inspiring collections in a number of different product categories, including home decor, toys & interactive, tabletop, jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. & accessories, social expression, and gift & collectibles. "The Global Icons team has a wealth of experience in the entertainment and brand space," said Rodney Landi, Vice President of Merchandising for Cirque du Soleil. "As such, we feel that they are the perfect organization to launch and manage our licensing program." About Global Icons Global Icons is a licensing and merchandising agency, specializing in the development and extension of corporate brands, trademarks, and entertainment properties. On behalf of its ever-expanding roster of clients, the company's goal is to drive profitability and increase brand awareness through the establishment of new products, distribution channels, and revenue streams. Select clients include Airstream, Duncan Hines Duncan Hines (March 26, 1880–March 15, 1959) was a U.S. pioneer of restaurant ratings for travelers. Born in Bowling Green, Kentucky, Hines was a traveling salesman for a Chicago printer. , Elite Modeling, Igloo igloo (ĭg`l  ) [Inuit,=house]. The Eskimos traditionally had three types of houses. , Humvee, Hollywood, Pep Boys, Ronald McDonald House Charities This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , and Spinning, among others. Please visit www.globalicons.com for more information. About Cirque du Soleil Founded in 1984, Cirque du Soleil has become one of the largest touring performance shows in the world. More than 37 million spectators in 100 cities throughout the world have attended its performances, and nearly 9 million people are expected to see one of the eight shows being performed in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, and Asia this year. Headquartered in Montreal, Cirque du Soleil employs over 2500 individuals worldwide, including a cast of more than 500 performers. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion