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A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.


THE history of Hollywood Hollywood.

1 Community within the city of Los Angeles, S Calif., on the slopes of the Santa Monica Mts.; inc. 1903, consolidated with Los Angeles 1910.
 lives at the Larry Lar´ry

n. 1. Same as Lorry, or Lorrie.
 Edmunds Bookshop. Opened in 1939, the bookstore, at 6644 Hollywood Blvd., has made its home in four different locations over the years, all in Hollywood. The shop, which specializes in movie posters and stills and entertainment-related new and out-of print books, has been a mecca for film buffs The name Buffs can mean:
  • Buffs (Royal East Kent Regiment), a British army unit
  • Royal Antediluvian Order of Buffaloes
  • Buffs Company, a Rifle Company of The Queen's Own Rifles of Canada that parades out of Dalton Armoury in Scarborough.
 and film stars over the years.

Today, Din Luboviski runs the shop with his brother, Phil, and Git Polin, widow of their brother Milt, one of the original owners. The three are in their 70s and work part-time.

A landmark of sorts, the bookshop has had to make changes over the last few years to keep up with the changing face of business. Staff reporter Claudia Peschiutta talked with co-owner Din Luboviski about the shop's history and efforts to modernize mod·ern·ize  
v. mo·dern·ized, mo·dern·iz·ing, mo·dern·iz·es

v.tr.
To make modern in appearance, style, or character; update.

v.intr.
To accept or adopt modern ways, ideas, or style.
 itself.

"We started as a regular used-book shop but we specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 in movie books, which, at that time was about 20 books total. We kept eliminating other subjects to make room for new movie books until now, where the whole store is jam-packed with movie books.

"Hollywood used to have many, many bookshops and people would come here just for that. But now there's only two of us left, so we have to rely mostly on tourists and the studios and steady, old-time customers. The Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
, even though we're on it, has taken away a lot of business.

"We keep trying -- we have competitive prices, we are the only place, Internet or not, that has this tremendous amount of movie books.

"We never changed anything. We were really old-fashioned until, finally, we joined the 20th century and put in a fax machine. We thought that was enough, but now we have a computer.

"So far, all we have on (the Internet) is our posters, 6,500 posters. Next will be some biographies and then some other books. Pretty soon, we'll be all set, but it will take time.

"(We've served) just about everybody in Hollywood at one time or another, from Peter Bogdanovich to Cybill Shepherd Cybill Lynne Shepherd (born 18 February, 1950) is a Golden Globe Award-winning American actress, singer, and former fashion model.

Her best known roles include starring as Jacy in The Last Picture Show, Maddie Hayes in Moonlighting
. The names are so many.

"A couple of years ago Sophia Loren Noun 1. Sophia Loren - Italian film actress (born in 1934)
Loren, Sofia Scicolone
 came into the shop and there was nothing I could say or do. I was just frozen. I didn't think I was star-struck, but I found out I was.

"When he was alive, Truffaut would come into our shop every time he came to America and he told everybody about it.

"We'll keep (the shop) going as long as we're breathing."
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Larry Edmunds Bookshop
Comment:A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Larry Edmunds Bookshop)
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:May 7, 2001
Words:415
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