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A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.


WHEN Emilie Davidson Da·vid·son   , Jo(seph) 1883-1952.

American sculptor best remembered for his vigorous portrait busts of Woodrow Wilson, Franklin D. Roosevelt, and Albert Einstein, among others.
 Hoyt Hoyt can refer to:

Places
  • Hoyt, Colorado, United States
  • Hoyt, Kansas, United States
People
  • LaMarr Hoyt, baseball player
  • Lance Hoyt, professional wrestler
  • Sam Hoyt, New York State Assembly
 started Lather Inc., she was the company's sole employee, working out of her apartment. Three years later Davidson Hoyt, 27, is selling her line of bath and beauty products on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
, by mail and out of a Lather store on Colorado Boulevard Colorado Boulevard (or Colorado Street) is a major east-west street in Southern California, United States. It runs from Griffith Park in Los Angeles east through Glendale, the Eagle Rock section of Los Angeles, Pasadena, and Arcadia, ending in Monrovia.  in Pasadena Pasadena (păs'ədē`nə).

1 City (1990 pop. 131,591), Los Angeles co., S Calif., at the base of the San Gabriel Mts.; inc. 1866.
. She plans to open a second store this year in the Hollywood & Highland development. Staff reporter Claudia Peschiutta talked with Davidson Hoyt about the challenges of running a small company.

"I've always had a passion for this -- for soaps and aroma therapy. I used to have migraines (tool) MIGRAINES - A graphical user interface for evaluating and interacting with the Aspirin neural network simulation.

Utilities exist for moving quickly from an Aspirin description of a network directly to an executable program for simulating and evaluating that network.
 as a child, horrible migraines, and simultaneously, my father was a traveling businessman and would bring back soaps from different hotels.

"I had a favorite soap. I can't tell you that it cured my headaches...but it gave me comfort and made me feel close to my dad. From that moment on, I just loved soaps.

"I never really thought I could make a career out of it. I wrote a business plan and eventually got private capital, (but) nobody would lease me a space. I had to go against Kenneth Cole Kenneth Cole is the name of:
  • Kenneth Cole (designer)
  • Kenneth Reese Cole, Jr., aide to Richard Nixon
  • Kenneth S. Cole, an American biophysicist
  • M. Kenneth D. Cole, who studied the effects of radiation on the human body as part of the Manhattan Project
 for that (Pasadena) spot and it was horrible. I just had to dive in and just hope.

"I would have to meet with all these men and I would have to answer all these questions.

"It's expensive but, luckily, I said, 'Well, I think that we can do this.'

"We opened the doors on Oct. 30, 1999. It went well, it really did.

"It was hard (at first). There were a lot of mistakes. (An employee and I) worked at a warehouse. We didn't have air conditioning air conditioning, mechanical process for controlling the humidity, temperature, cleanliness, and circulation of air in buildings and rooms. Indoor air is conditioned and regulated to maintain the temperature-humidity ratio that is most comfortable and healthful. . We shared a desk, one desk for two people.

"Starting this past holiday season was our first profit. We weren't doing badly before. We were basically breaking even, but to actually break a profit line is super-fun.

'The hardest thing is managing employees. I started off way too nice. Negotiating and learning how to get good deals, I still struggle with that. It's hard for me to be tough.

"I have learned to be brutally honest and straightforward at all times.

"I always wanted to have more stores, but after the first one was difficult to come by, I didn't know how soon I could do it. (Then) we got a proposal from Hollywood & Highland.

"It's a nice store and it's a nice development -- and they are being very supportive to Lather.

"The lease is not signed, but I have the lease."
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Emilie Davidson Hoyt
Comment:A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Emilie Davidson Hoyt)
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:May 14, 2001
Words:417
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