Printer Friendly
The Free Library
14,709,671 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.


RON Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
 hates letting other people make crucial business decisions. He stayed on as manager after selling his first travel agency, only to watch the new owners run it into the ground. So he opened up a new firm two years ago in Studio City (which has since moved to Calabasas). He's dubbed dub 1  
tr.v. dubbed, dub·bing, dubs
1. To tap lightly on the shoulder by way of conferring knighthood.

2. To honor with a new title or description.

3.
 it Gorilla gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread. , after his partner Laurie Rosenthal's childhood nickname (1) An alternate name used to identify yourself in a chat room.

(2) A shortcut for identifying a recipient in an e-mail address book.
. Jennifer Smith There are at least six prominent individuals named Jennifer Smith:
  • Jennifer Smith, who grew up in Ringwood, NJ, currently works at a CPA firm. She enjoys the band Interpol and has a dog named Jack. She's 35 years old. Her brother, Joel, is super cool.
 spoke with Cohen about staying competitive by eschewing the vacation trade in favor of clients who need a level of service beyond that provided by Internet ticketing.

"I hate the word 'travel.' My partner's nickname as a kid was Magilla Gorilla, after the cartoon character, so she said let's call the agency that. We wanted a name that was completely different from other travel agencies -- they're usually so dull.

"We book air, ground transportation and lodging. The service cost is eaten by the vendor, who pays us on a percentage basis. We make money from the airlines, limo companies and hotels. We handle mainly entertainment business - travel for movie shoots and a lot of touring rock groups, also some corporate travel.

"We do everything by phone, e-mail and by fax. It's not a storefront agency with people coming in to plan their vacations.

"I'll book sometimes for our corporate and entertainment clients, but leisure is very timeconsuming. People come in with no idea and just ask you, 'Where should I go?' Most people love cruises Love Cruise was an American reality TV show broadcast on Fox in 2001. , but I can't stand them. They're confining con·fine  
v. con·fined, con·fin·ing, con·fines

v.tr.
1. To keep within bounds; restrict: Please confine your remarks to the issues at hand. See Synonyms at limit.
, and the entertainment is so hokey hok·ey  
adj. hok·i·er, hok·i·est Slang
1. Mawkishly sentimental; corny.

2. Noticeably contrived; artificial.



hok
. So it's difficult for me to tell people what to do on their vacations.

"I think travel agencies have to specialize in order to make it now. Self-booking on the Internet doesn't work for my entertainment business clients. They need to be able to talk to someone 24 hours a day, seven days a week. This business is a service business.

"There's a lot of work involved, especially with bands. You're dealing with their peculiarities, and there are so many last-minute changes. They don't just need a hotel, they need information about the nearest 24-hour restaurants, health clubs, and how far the place is from the airport.

"Entertainment people with particular scheduling demands often need chartered planes to get them from point A to point B without the hassle of commercial airlines. I had one client down in Florida who ended up needing a helicopter to get where she wanted to go."
COPYRIGHT 2000 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Comment:A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 24, 2000
Words:404
Previous Article:Mix Masters.(Brief Article)
Next Article:Getting the Message Across Can Hinge on Little Things.(Brief Article)
Topics:



Related Articles
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Brief Article)
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Brief Article)(Statistical Data Included)
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Brief Article)
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Brief Article)
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(People)
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Larry Edmunds Bookshop)(Brief Article)
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Brief Article)
Briefing.(Keene Engineering Co. profile)(Brief Article)(Company Profile)(Interview)
A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS.(Brief Article)
Working couples: small firm solutions: six husband-and-wife partners share their secrets of success.

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles