A FAVELA SPLIT?McDonald's recently opened its first icecream kiosk in a Rio de Janeiro Rio de Janeiro, city, Brazil Rio de Janeiro (rē`ō də zhänā`rō, Port. rē`  thĭ zhənĕē`r "favela favelaIn Brazil, a slum or shantytown. A favela comes into being when squatters occupy vacant land at the edge of a city and construct shanties of salvaged or stolen materials. ," or slum. The U.S. hamburger chain's kiosks are fairly common throughout Brazil but are usually located in safer areas. While there's some risk, McDonald's is betting that sales will outpace out·pace tr.v. out·paced, out·pac·ing, out·pac·es To surpass or outdo (another), as in speed, growth, or performance. outpace Verb [-pacing, robberies in the Rocinha favela. Brazil is McDonald's eighth largest market, with 387 restaurants in 93 cities and 284 kiosks. |
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