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A Developing Tropical System Will Head Toward the U.S. This Weekend.


The Weather Channel Expert Available at Hurricane Central for Media Interviews/Commentary/Analysis

The Weather Channel:
WHAT:            According to The Weather Channel -- the "Hurricane
Authority" -- reports indicate that a low pressure system in the
Atlantic between the southeast U.S. coast and Bermuda could develop
into a tropical depression or storm as early as late today.  If the
system becomes a tropical storm, it will receive the name "Gabrielle."
An Air Force Hurricane Hunter plane is scheduled to investigate this
system this afternoon.

Current forecasts indicate that the system will approach the Carolina
Coast and then turn north and northeast.  This will cause waves to
increase, heightening the threat of dangerous rip currents from the
Atlantic beaches of Florida to the Delmarva peninsula. Other impacts
will depend on how much the low pressure intensifies and its exact
track, but the potential exists for gusty winds and locally heavy rain
Saturday night and Sunday, especially in eastern North Carolina.  The
system's remnants could affect the Mid-Atlantic on Monday.


WHO:    Dr. Steve Lyons, noted tropical weather expert at The Weather
        Channel, the nation's premier source of weather information,
        can offer expert analysis and commentary.

        Areas of discussion include:
        - Scientific analysis
        - Forecasts and predictions
        - Meteorological overviews
        - Information on how residents can implement a Safety and
          Preparedness Plan

        Meteorologists at The Weather Channel are currently
        broadcasting regular updates.  The Weather Channel Web site,
        weather.com, is featuring:
        - Information on how to prepare for and survive hurricanes
        - 24-hour updates from the all-weather News Center

        On Saturday, The Weather Channel plans to have live crews at:
        Topsail Beach, North Carolina
        The Outer Banks of North Carolina

HOW:    To book an interview or schedule a telephone call, please
        contact:
        Marla Hoppenfeld, 678-595-9099
        Connie Malko, 678-478-4403
        Dana Mark, 404-214-0722 extension 113


BACKGROUND

About The Weather Channel

The Weather Channel, a 24-hour weather network, is almost 93 million U.S. households. Its Web site, weather.com, reaches more than 35 million unique users per month. Its content is currently ranked among the top 10-15 most popular in the U.S. by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network that is available to over distributed to over 21 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services. weather.com is also the leading provider of broadband and wireless weather products accessible through high speed Internet services, digital cell phones, pagers, and personal digital assistants. Partnerships include America Online, Yahoo!, Excite Networks, MSNBC.com, USAToday.com, AT&T WorldNet, ABCNews.com, Digital City, Road Runner, Verizon Wireless, Cingular, AT&T Wireless, Sprint, Nextel and Palm Computing. In addition to weather.com, The Weather Channel Interactive provides desktop applications, online subscription services, and VOD and ITV services. The Weather Channel Companies is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 7, 2007
Words:471
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