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A Decrease in the Number of Children Being Born has Impacted Sales in the Contraceptives Market in the United States.



DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c40266) has announced the addition of Contraceptives in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  to their offering.

With an increasing number of generic oral contraceptives Oral Contraceptives Definition

Oral contraceptives are medicines taken by mouth to help prevent pregnancy. They are also known as the Pill, OCs, or birth control pills.
 on the market, sales of condoms and oral contraceptives declined 6.1% between 2000 and 2005 (after inflation). These generic oral contraceptives can sell for as much as 80% less than brand name products.

Consumer data show that while 15% of adults use condoms, this number could increase, considering that the U.S. has the highest rate of STDs of all industrial countries. The U.S. government and many not-for-profit organizations are spending millions of dollars to promote safe sexual health and the use of condoms. Should a condom manufacturer choose to dovetail dovetail
(dov´tāl),
n a widened or fanned-out portion of a prepared cavity, usually established deliberately to increase the retention and resistance form.
 an educational marketing campaign with the government and private sector promotions to increase awareness, directed at all sectors, sales increases could be the result.

New product development is the primary market strategy of pharmaceutical companies, in particular, development of products with added health benefits like acne prevention and pre-menopausal relief. Condom manufacturers also have new products and are developing marketing campaigns to catch the attention of younger and higher risk consumers.

Several other factors are impacting sales in the market, including a declining female population of prime childbearing years. However, some of those challenges are offset by other factors, such as the reduced number of children being born and the increased number of women delaying childbirth or deciding against having children altogether. For condom manufacturers, two hurdles are increasing awareness of STD (Subscriber Trunk Dialing) Long distance dialing outside of the U.S. that does not require operator intervention. STD prefix codes are required and billing is based on call units, which are a fixed amount of money in the currency of that country.  prevention among consumers and successfully promoting an increased-sensitivity condom.

This report clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance.  forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.

The contraceptive market is defined as including all products used for birth control or as prophylactics in sexual relationships. Included are non-permanent forms of contraception: oral contraceptives, chemical, barrier and hormone-releasing implant methods, whether available over-the-counter or on prescription. This includes male and female condoms female condom
n.
See condom.


female condom Vaginal pouch An externally placed contraceptive device, which offers some protection against pregnancy and STDs. See Contraceptives. Cf Condom.
, spermicides, diaphragms/caps, oral contraceptives (birth control pills birth control pill
n.
See oral contraceptive.


birth control pill Oral contraceptive, see there
), intra-uterine devices intra-uterine device ndispositif intra-utérin, stérilet m

intra-uterine device ndispositivo intrauterino 
, and injections. Natural methods of birth control or permanent contraceptives such as tubaligation and vasectomy vasectomy, male sterilization by surgical excision of the vas deferens, the thin duct that carries sperm cells from the testicles to the prostate and the penis.  procedures are referred to in order to indicate trends within the market, but are not included in the market size.

Companies Mentioned

--Johnson & Johnson

--Barr Laboratories

--Condoms

--Church & Dwight

--Durex

--Ansell

For more information visit http://www.researchandmarkets.com/reports/c40266
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 3, 2006
Words:473
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