A Complete Web Solution Revolutionizes Online Market Research; SPSS MR Announces mrInterview as Part of Its Dimensions Suite of Products.Business Editors CHICAGO--(BUSINESS WIRE)--May 7, 2001 SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. MR, a market leader in survey research software, has introduced a pioneering solution for Web research. Recognizing the increasing need for robust, flexible and scaleable applications to meet precise business needs, mrInterview(TM) enables integrated survey execution, suitable for even the most sophisticated research processes. Currently available as part of the new Dimensions platform, mrInterview enables market research organizations to get sophisticated, multimedia surveys up and running - fast. Instead of writing html in the script, there are html templates where users dictate screen layout; instead of copying files over, there is an activation wizard that goes live based on user specifications with just a few clicks of the mouse. Users gain a truly global advantage with the ability to field questionnaires in any of the world's languages, including Chinese, Japanese and Korean - a single file anchors all translations. The most advanced techniques required by researchers, such as routing, rotation and randomization randomization (ranˈ·d  ·m , can also be incorporated. The end result is an
increase in the speed, quality and efficiency Web surveys - providing
responses from thousands, even millions of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. in a matter of
hours at a fraction of former costs.
"This is much more than bells & whistles," said Richard Scionti, vice president of market solutions for SPSS MR. "Yes, the html templates let you create more captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. surveys for more completes, and the whole process is streamlined for faster turnaround. But none of the sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. is sacrificed, and captured data is stored in an open data model that allows for it to be used with other enterprise data for more intimate, nuanced decision-making." About Dimensions Dimensions is SPSS MR's technology platform which includes an integrated suite of software products for all aspects of the market research process. The core of this strategy is to place the data at the center of the whole process in an open format, to promote wider use of that data throughout the enterprise. The open Dimensions platform is also designed to provide clients with fully scalable, customizable tools that allow greater process efficiency and competitive innovation. About SPSS MR SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. SPSS MR, the division dedicated to serving the market research industry, has been serving the unique data collection and analysis needs of market and survey researchers for over 30 years. SPSS MR's products enable researchers to collect, analyze and deploy this knowledge throughout an enterprise to decision makers, suppliers and customers via both the web and more traditional methods. Clients include seven out of the top ten world's leading market research agencies like ACNielsen, NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion and The Kantar Group The Kantar Group (TKG), based in Fairfield, Connecticut, and London, was founded in 1993 as the Information and Consultancy Division of WPP Group plc, a London-based public company. Eric Salama is the current chairman and Chief Executive Officer of TKG. , along with corporations such as Procter & Gamble, BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. and British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. . For more information, visit www.spss.com/spssmr. About SPSS Inc. SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , market research and the public sector. Headquartered in Chicago, SPSS has more than 40 offices, over 1200 employees and 2000 pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts. The phrase pro forma revenues of $198 million. The company also has received the following honors: No. 77 on Forbes 2000 list of the "200 Best Small Companies" and No. 12 on the 2000 DM Review 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine's "100 Best Companies for Working Mothers" for 2000. For more information, visit www.spss.com. |
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