A Changed Woman: Odwalla's Femme Vitale Drink; Odwalla Now Accepting Femme Vitale Scholarship Applications.Feature Editors/Education &Food Writers HALF MOON BAY, Calif.--(BUSINESS WIRE)--Feb. 1, 2000 Odwalla's Femme Vitale(R) -- a drink created to meet women's unique nutritional needs -- is a changed woman. Recently reformulated, Odwalla's Femme Vitale is a powerful potion po·tion n. A liquid medicinal dose or drink. potion a large dose of liquid medicine. of cranberry, orange, raspberry and passionfruit juices that features vitamins, minerals and herbs known to tone and replenish the female system. Femme Vitale provides B-complex vitamins including vitamins B1, B2, B6, and B12 which help facilitate the metabolism of carbohydrates, fats and proteins. The drink also nourishes women with calcium, magnesium, iron and folic acid folic acid: see coenzyme; vitamin. folic acid or folate Organic compound essential to animal growth and health and needed by bacteria as a growth factor. and features the time honored herbs vitex, nettles net·tle n. 1. Any of numerous plants of the genus Urtica, having toothed leaves, unisexual apetalous flowers, and stinging hairs that cause skin irritation on contact. 2. Any of various hairy, stinging, or prickly plants. and dong quai dong quai (doong kwa) (-kwi) Angelica sinensis (Chinese angelica), or its root, a preparation of which is used for gynecologic disorders. dong quai n. -- which is often prescribed in traditional Chinese medicine Traditional Chinese Medicine Definition Traditional Chinese medicine (TCM) is an ancient and still very vital holistic system of health and healing, based on the notion of harmony and balance, and employing the ideas of moderation and prevention. for relieving symptoms of premenstrual syndrome premenstrual syndrome (PMS), any of various symptoms experienced by women of childbearing age in the days immediately preceding menstruation. It is most common in women in their twenties and thirties. , cramping and abnormal menstruation. &uot;Odwalla's Femme Vitale is a changed woman,&uot; said Karen Lucas, Odwalla's vice president of marketing. &uot;Femme Vitale is now zestier and livelier, more exotic and fruitful. She's better than ever.&uot; Herstory her·sto·ry n. pl. her·sto·ries 1. History considered from a feminist viewpoint or emphasizing the actions of women. 2. of Femme Vitale Until recently, the specific nutritional needs of women were largely ignored as women's health standards were based on men's profiles. In 1995 Odwalla gathered a diverse group of women, including employees and consumers, to discuss health concerns, lifestyle priorities and food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. preferences. The outcome of these discussions was to create a drink that honors the unique nutritional requirements of women. Everything from flavor profile and ingredients to label imagery and the name &uot;Femme Vitale&uot; evolved from these lively group sessions. Another important outcome of these discussions was the recommendation to create the Femme Vitale Scholarship, an award that provides financial assistance to women studying health or nutrition. The Femme Vitale Scholarship The Femme Vitale Scholarship was established by Odwalla for women in financial need who are actively pursuing an undergraduate or advanced degree in health or nutrition. Odwalla is accepting applications for the 2000 Femme Vitale Scholarship program from now through March 15 and encourages all eligible women to apply. Applicants must show a commitment to wellness and a vitality of spirit that embodies the Odwalla vision of Nourishing the Body Whole through solid academic performance, community involvement and inspiring life stories. Scholarships will be awarded in July 2000 and are determined by Odwalla's Femme Vitale team, which is comprised of women throughout the company. All women in a qualified program of study and who reside or study within a state where Odwalla is available are eligible to apply for the scholarship. To request an application, call 650/712-5500 extension 4410. Odwalla is the nation's leading brand of all-natural, super-premium juices, nutritionally fortified fortified (fôrt  ´fīd),adj containing additives more potent than the principal ingredient. juices and smoothies. The company also offers dairy-free shakes, natural spring water and food bars. Note to Editors: Samples of Odwalla's Femme Vitale available upon request. Please email Erin Markey at emarkey@odwalla.com or call 650/712-5578. |
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