A Case Study of Pfizer and Astrazeneca, Focusing on Methods of Increasing Sales Force Productivity.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c30316) has announced the addition of Pfizer Pfizer Incorporated (NYSE: PFE) is a major research-based pharmaceutical company, which ranks number two in sales The company is based in New York City. It produces the number-one selling drug Lipitor (atorvastatin, used to lower blood cholesterol); the oral antifungal And Astrazeneca Case Studies: Enhancing Sales Team Tactics to their offering. This report focuses on two methods of enhancing sales force productivity within the pharmaceutical industry, namely increasing sales force numbers and improving sales force training. Topics Covered WHAT IS THIS REPORT ABOUT? INTRODUCTION CASE STUDY Pfizer Face-to-face detailing Sales tactics Lipitor Lip·i·tor A trademark for the drug atorvastatin calcium. atorvastatin calcium Lipitor Pharmacologic class: HMG-CoA reductase inhibitor Therapeutic class: The benefits of a desirable sales force AstraZeneca Virtual perceptorship training How virtual preceptorship pre·cep·tor·ship n. A period of practical experience and training for a student, especially of medicine or nursing, that is supervised by an expert or specialist in a particular field. works CONCLUSIONS RESEARCH METHODOLOGY RELATED RESEARCH LIST OF FIGURES Figure 1: Impact of US detailing spend on US sales, 2003 Figure 2: Pfizers Lipitor Figure 3: AstraZeneca logo For more information visit http://www.researchandmarkets.com/reports/c30316 |
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