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A BRIGHT SPOT RETAILERS HOPE LIGHTS TURN UP HOLIDAY SALES.


Byline: Naush Boghossian Staff Writer

GLENDALE Glendale.

1 City (1990 pop. 148,134), Maricopa co., S central Ariz., adjacent to Phoenix; inc. 1910. It is located in a rich agricultural region irrigated by the Salt River project. Glendale has become one of the fastest-growing U.S.
 - Merchants in Montrose Montrose, town (1991 pop. 12,127), Angus, NE Scotland, on the North Sea at the mouth of the South Esk River. Open to water on three sides, it is a spacious resort town, with flax and jute mills, boat yards, fruit canneries, and a fishing industry.  and on Glendale's Brand Boulevard hope to light the way for customers with elaborate Christmas decorations and thousands of lights.

Brand Boulevard merchants are spending $72,000 on the decorations, and merchants along Honolulu Boulevard will spend $45,000 on what is the year's biggest promotion for them.

``It's kind of like our little Mayberry of the foothills, and when we light it up like this, it draws people,'' said Dale Dawson, board president of the Montrose Shopping Park Association. ``It's the largest part of our retail year and we have to really stand out. We have to look better than the malls and the strip centers, and I think we do.''

Businesses are assessed an annual fee to pay for the decorations and other improvements to their streets.

Decorations on both streets include wrapping the trunks and branches of sidewalk A Microsoft service that was launched in 1997 to provide online arts and entertainment guides on the Web for major cities worldwide. In 1999, Microsoft sold Sidewalk to Ticketmaster, which continued to provide guides, ticketing and other information to the MSN network.  trees with white lights.

Glendale will hang poinsettias, bells and stockings on the 60-foot light poles, and the median will also have Christmas decorations.

Montrose boasts lawn reindeer reindeer, ruminant mammal, genus Rangifer, of the deer family, found in arctic and subarctic regions of Eurasia and North America. It is the only deer in which both sexes have antlers. , bushes decorated dec·o·rate  
tr.v. dec·o·rat·ed, dec·o·rat·ing, dec·o·rates
1. To furnish, provide, or adorn with something ornamental; embellish.

2.
 with colored lights, icicle lights and fly-over banners.

``It says 'Welcome.' When you turn off the freeway and head south on Brand Boulevard, it has that warm, fuzzy fuzz·y  
adj. fuzz·i·er, fuzz·i·est
1. Covered with fuzz.

2. Of or resembling fuzz.

3. Not clear; indistinct: a fuzzy recollection of past events.

4.
 feeling when you see all the lights,'' said Harry Hall, president of the Downtown Glendale Merchants Association and owner of Milano's Cucina Italiana on Brand Boulevard. ``It brightens up the street.''

Naush Boghossian, (818) 546-3306

naush.boghossian(at)dailynews.com

CAPTION(S):

2 photos

Photo:

(1 -- 2) Above, a banner greets shoppers on Brand Boulevard. Below, trees on Brand are brightened up for night shoppers.

Evan Yee/Staff Photographer

Gene Blevins/Special to the Daily News
COPYRIGHT 2004 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Daily News (Los Angeles, CA)
Date:Dec 3, 2004
Words:284
Previous Article:NEW 'PAINT YOUR WAGON' NOT TOTALLY GOLDEN.
Next Article:'CLOSER' KEEPS ITS DISTANCE FROM INTIMACY.



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