A BREAK FROM THAT FIRST COMMERCIAL BREAKA BREAK FROM THAT FIRST COMMERCIAL BREAKWill fewer commercials translate into better ratings--and, thus, higher ad revenue--for ABC's See Win abc's, MSW abc's, XL abc's, DOS abc's and PKZIP abc's. new fall lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. ? The Walt Disney-owned network is omitting the first ad break for the initial few episodes of some of its new shows, including the sci-fi drama FlashForward and two comedies, Eastwick and Modern Family. The idea is to draw viewers deeper into the story so that when the first commercial does come--after 15 minutes rather than the usual eight--they'll be less tempted to switch away. ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. executives say that if the ratings and advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase response are good, they may cut out the ad break--adding extra minutes to the show itself--all season long. Marketing and media consultant Dennis Keene Dennis Keene is an American politician. Keene, a Democrat, is a state representative from Kentucky's 67th district. He was first elected to the seat in 2004. His district is entirely based in Campbell County, Kentucky, comprised of the cities of Dayton, Kentucky; Bellevue, says while networks have no control over how engaging commercials are, one thing they can do is reduce the total number of ads "in the hope that engagement scores for the remaining ads get better." 
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