A BIG, HAIRY DEAL WILL FLOWING TRESSES ON BRATZ BE ENOUGH TO TOPPLE BARBIE?Byline: JULIA M. SCOTT Staff Writer VAN NUYS -- She's got the same saucy sauc·y adj. sauc·i·er, sauc·i·est 1. a. Impertinent or disrespectful. b. Impertinent in an entertaining way; impossible to repress or control. 2. attitude and bubbly lips since you last saw her, but my, how her hair has grown. The four new Bratz dolls from MGA Entertainment in Van Nuys have glossy manes manes (mā`nēz), in Roman religion, spirits of the dead. Originally, they were called di manes, a collective divinity of the dead. Manes could also refer to the realm of the dead and, later, to the individual souls of the dead. that nearly touch their toes. The long locks appeal to girls who love to brush and style hair. Whether the Bratz Magic Hair dolls will be a big enough hit to snatch the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. top-selling doll spot from Mattel, which makes Barbie, is unlikely, according to one analyst. ``Do I feel it is the innovation of all innovations that is going to change them? No,'' said toy analyst Jonathan Samet, publisher of The Toy Book. The new line is merely a way to update the Bratz look and offer buyers something new. The dolls are already on sale at major retailers. What has the potential to give MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor. (2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc. a greater share of the market than Mattel, based in El Segundo, is ``Bratz: The Movie.'' It is scheduled to be released in theaters in August and will feature Paula Abdul, among others. The film is about four high school girls High School Girls (女子高生 Joshi Kōsei who follow their dreams and become Bratz. Not everyone welcomes these types of dolls. While not naming names, Tamra Knepfer, an executive at AG Properties, which owns the rights to the wholesome playthings Care Bears, Strawberry Shortcake and Holly Hobby, said certain dolls are too provocative. ``The values they promote are not necessarily ones in line with values parents want to instill in their daughters,'' said Knepfer, who has a 7-year-old daughter. AG commissioned a survey of 1,010 mothers with daughters age 4 to 9 that showed nine out of 10 mothers want more dolls that are positive role models for little girls. Isaac Larian, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MGA, disputed the idea that Bratz project an unhealthy image. ``I don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. who these parents are,'' Larian said. ``I have not seen one letter that says these dolls are sexy or project bad image.'' Instead, Bratz send the message that it is OK to be multicultural and play sports, Larian said. The new dolls come as MGA announced another direct-to-video DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and CD, both titled ``Bratz Fashion Pixiez.'' Both are being released Feb. 27. Mattel did not return calls seeking comment. julia.scott(at)dailynews.com (818) 713-3735 CAPTION(S): 2 photos Photo: (1 -- 2 -- color) MGA Entertainment has produced a quartet of new Bratz Magic Hair dolls with locks down to their toes, above and right. However, the new Bratz movie coming out in August is what might finally shake the dominance of Mattel's Barbie. |
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