A (Virtual) Tree Grows in Baltimore.Seventh Generation & Tree-Mendous Maryland Partner to Bring Global Warming global warming, the gradual increase of the temperature of the earth's lower atmosphere as a result of the increase in greenhouse gases since the Industrial Revolution. Fight to Expo East Natural Products Trade Show BURLINGTON, Vt. -- DoneIUt look for displays of eco-friendly household cleaners at the Seventh Generation booth at the Natural Products Expo East in Baltimore, Maryland "Baltimore" redirects here. For the surrounding county, see Baltimore County, Maryland. For other uses, see Baltimore (disambiguation). Baltimore is an independent city located in the state of Maryland in the United States. this week. In a dramatic departure from standard trade show fare, the nationeIUs leading brand of eco-friendly household and personal care products is using their booth space to walk the talk. Nestled among the rows of typical trade show booths at the Baltimore Convention Center The Baltimore Convention Center is a convention and exhibition hall located in downtown Baltimore, Maryland. It is managed and operated by the Baltimore Area Convention and Visitors Association, a semi-private association started in 1980 by former Baltimore mayor William Donald , visitors to Booth #837 will discover a virtual forest. Designed as a fund raising and educational tool for reforestation Reforestation The reestablishment of forest cover either naturally or artificially. Given enough time, natural regeneration will usually occur in areas where temperatures and rainfall are adequate and when grazing and wildfires are not too frequent. initiatives, the project is initiated by cell phone interactions and invites participants to create a virtual tree. By dialing a particular number, trade show attendees will be given a "seed" to grow using the keypads of their cell phones. With each punch of the keypad A small keyboard or supplementary keyboard keys; for example, the keys on a calculator or the number/cursor cluster on a computer keyboard. See programmable keypad. , audiences have the ability to grow their seeds, choose the type of trees they want to plant, and change their texture and color. With the help of Canadian-based organization, the SEED collective and in partnership with the Department of Natural Resources Many sub-national governments have a Department of Natural Resources or similarly-named organization:
"The best time to plant a tree was 20 years ago," said Terry Galloway, Certified Arborist The Certified Arborist credential identifies professional arborists who have a minimum of three years' full-time experience working in the professional tree care industry and who have passed an extensive examination covering all facets of arboriculture. and Director of Tree-mendous Maryland. "The next best time is at the Seventh Generation exhibit at the Convention Center this week. Trees and forests are the most beneficial land use for protecting and restoring the waters of the Chesapeake Bay Chesapeake Bay, inlet of the Atlantic Ocean, c.200 mi (320 km) long, from 3 to 30 mi (4.8–48 km) wide, and 3,237 sq mi (8,384 sq km), separating the Delmarva Peninsula from mainland Maryland. and Virginia. , MarylandeIUs greatest natural resource and number one environmental priority." The folks at Seventh Generation agree. "ThereeIUs no question in our minds that global warming is the most important issue of our time," said Seventh Generation President and Chief Inspired Protagonist, Jeffrey Hollender Jeffrey Hollender is President and Chief Inspired Protagonist of Seventh Generation, the largest distributor of non-toxic, all-natural cleaning, paper and personal care products. Jeffrey Hollender was born in 1954 in New York City to Albert and Lucile Hollender. . "The heat is on and we humans are responsible. So weeIUve asked ourselves "what are we going to do about it?" This initiative is a jumping-off pointeI|a truly local response to a global crisis that we hope will help people bring seventh generation thinking into their everyday behavior." Inspired? Absolutely. But iteIUs business as usual for the Burlington, Vermont-based company that has spent the past 18 years at the forefront of a cultural change in consumer behavior and business ethics business ethics, the study and evaluation of decision making by businesses according to moral concepts and judgments. Ethical questions range from practical, narrowly defined issues, such as a company's obligation to be honest with its customers, to broader social . One of the countryeIUs first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain -- from suppliers and partners to shareholders, customers and its own staff. The company derives its name from the Great Law of the Iroquois that states, In our every deliberation, we must consider the impact of our decisions on the next seven generations. "IteIUs a huge responsibility, we know," added Hollender.E[sz]"Planning for next week can be tough enough, and now weeIUre asking people to think about the year 2166. WeeIUre saying "You can make a difference. You can plant a tree here. More trees translates to less Carbon Dioxide carbon dioxide, chemical compound, CO2, a colorless, odorless, tasteless gas that is about one and one-half times as dense as air under ordinary conditions of temperature and pressure. . Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , though, one generation plants them and another gets the shade." To learn more about Seventh GenerationeIUs collaboration with the SEED Collective, visit www.seventhgeneration.com/trees TREE FACTS In just one year, one acre of trees: * absorbs 2.6 tons of CO2, or the equivalent of driving a car 26,000 miles * produces enough oxygen for 18 people to breathe Trees planted in urban regions: * cool cities by breaking up "heat island" * help offset runoff and reduce flooding * reduce noise pollution * can help reduce energy usage by air conditioners * give you and your loved ones loved ones npl → seres mpl queridos loved ones npl → proches mpl et amis chers loved ones love npl a retreat from UV * serve as inspiration and spiritual centering. For more tree facts, visit http://www.friendsoftrees.org/tree_resources/facts.php About Seventh Generation Seventh Generation is committed to becoming the worldeIUs most trusted brand of authentic, safe, and environmentally responsible products for a healthy home. Seventh Generation markets and distributes through natural food stores, supermarkets, on-line stores like Amazon.com and mail order catalogs in the U.S. and Canada. For more information and to find store locations, visit www.seventhgeneration.com About SEED SEED uses wireless activism as a reforestation-funding tool and a way in which individuals can learn about the urban forest and its benefits. This reforestation tool, initiated by cell phone interactions, invites participants to create a virtual tree. SEED explores the convergence of rich media and wireless technology in the creation of a collaborative and evolving work of art. Through sound and imagery users create and populate To plug in chips or components into a printed circuit board. A fully populated board is one that contains all the devices it can hold. a forest together. To learn more about SEED, visit http://www.seedcollective.ca About Tree-mendous Maryland TREE-MENDOUS MARYLAND is a Forestry Program of the Department of Natural Resource that makes it possible for Marylanders to plant, care for and maintain trees to help restore and protect the natural environment, in particular, our greatest natural resource, the Chesapeake Bay. To learn more about Tree-mendous Maryland, visit www.dnr.maryland.gov/forests/treemendous/Trees |
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