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A (STREET) CAR NAMED ASPIRE

 DETROIT, July 16 /PRNewswire/ -- A rose by any other name may smell as sweet, but when it comes to a car, the name is important for image and prestige.
 So when a name search was started for Ford's (NYSE: F) new subcompact, customers around the country were asked which names projected the right image and embodied the qualities they wanted in a small car.
 Out of many names considered, "Aspire" was chosen by consumers as the name that was best-fitting, best-liked and most suitable. Customers said it also conveyed the image of a modern, stylish car.
 DUAL AIR BAGS - ANTI-LOCK BRAKING SYSTEM
 The Aspire will be Ford's newest small car entry with all-new styling and a roomy interior. Driver and passenger air bag supplemental restraint systems (SRS) will be standard, with an optional anti-lock braking system (ABS), that is expected to make Aspire the least- expensive car in the U.S. market to offer these safety features.
 The Aspire will be introduced in the first quarter of 1994, and will be available in both three-door and five-door models.
 The marketing strategy for the new car will play off the new name by suggesting that the car is for those who "aspire" to achieve affordable peace of mind in their ownership experience.
 The 1993 model year is the last for the Festiva, which has been Ford's entry in the subcompact market.
 -0- 7/16/93
 /CONTACT: Della DiPietro, 313-446-7770, or Mike Moran, 313-446-7730, both of Ford/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU: PDT

SB -- DE015 -- 2509 07/16/93 13:21 EDT
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Publication:PR Newswire
Date:Jul 16, 1993
Words:265
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