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A 'WHOLE LOTTA LOTTO' Coming Soon.

TALLAHASSEE, Fla.--(BUSINESS WIRE)--Oct. 6, 1999--

What happens when a good game grows even greater? FLORIDA LOTTO players are about to find out, when a fresh new version of the game premieres on Oct. 24, 1999.

The Florida Lottery announced Wednesday that it is enhancing LOTTO, its flagship game, for the first time since its debut in 1988. The result will be more chances to win, more rollovers that yield larger jackpots over the long run, and a lot more excitement all the way around!

What's New: ----------

-- A second, mid-week drawing will occur every Wednesday night, in

addition to the traditional Saturday night drawing. Sales begin

Oct. 24 for the first drawing, scheduled for Oct. 27.

-- Players will choose six numbers from a field of 53, rather than

six from a field of 49.

-- Players who match three, four, or five of six numbers will receive

substantially larger prizes than under the old 6/49 game. The

biggest change will occur for those players who pick five of six

numbers, with prizes reaching an estimated $5,000, up from the

current average of $1,300.

In addition, the traditional $6-8 million estimated starting jackpot now will be divided between the two weekly drawings, so jackpots will begin in the estimated $3-4 million range, growing larger with more frequent rollovers. Up until now, Florida was the only Lottery state that did not have a mid-week jackpot drawing.

"When this game launches, I believe you will see more energy and excitement than Florida has seen since the Lottery's early days," said Florida Lottery Secretary David Griffin. "We want to make the Florida Lottery as successful as possible because this means more fun for our customers and more money for educating Florida's children."

Almost from the start, FLORIDA LOTTO has been one of the nation's most popular six-number games around. In fact, the game became a victim of its own popularity. As Florida's population grew by more than two million since the game started in 1988, and the state's ever increasing number of tourists decided to try their luck, fewer number combinations have gone unplayed in recent years.

The result? Fewer and fewer rollovers that create the type of mega-jackpots of the LOTTO's early days. In fact, the game has not experienced a 4-week rollover since October 1991 -- almost exactly eight years ago. The game's highest jackpot ever was on Sept. 15, 1990, when six winning tickets split a $106.5 million jackpot in the game's first quadruple rollover.

"Those $7 million jackpots that once seemed gigantic when the game launched in 1988 today seem to have lost their luster, as players enjoy the chance to play for increasingly larger jackpots," Secretary Griffin said. "Interestingly, players have also indicated that they want more money at the lower prize levels and the New LOTTO gives them that. We've taken a strong look at all the comments our players have been making about our games -- and we've listened. The Lottery is a business, and any great business must listen to its customers."

Some minor changes to the game's prize structure were made in 1993, but the 6/53 game that launches on Oct. 24 represents the first major overhaul in the game's 11-year history. A state-wide advertising campaign is scheduled to begin today which will include television and radio spots with full-page newspaper ads starting on Oct. 24.

Since the first FLORIDA LOTTO ticket was sold in April 1988, the game has earned approximately $3.63 billion to help support Florida education -- more than one-third of the $9.3 billion cumulative total from all games earned by the Florida Lottery for education.

For more information, please visit the Florida Lottery on the Internet at www.flalottery.com.
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Publication:Business Wire
Date:Oct 6, 1999
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