A `JETHAWKS NATION' COMES TO LANCASTER TEAM TAKES CUE FROM PARENT CLUB.Byline: GIDEON RUBIN Staff Writer LANCASTER -- Less than three weeks after reaching a new affiliation deal with the Boston Red Sox The Boston Red Sox are a professional baseball team based in Boston, Massachusetts. The Red Sox are a member and currently champions of the Eastern Division of Major League Baseball’s American League. From to the present, the Red Sox have played in Fenway Park. , the JetHawks unleashed the start of a marketing campaign designed to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. their new parent club's brand name. On Tuesday, they released ``JetHawks Nation'' themed artwork, a play on the ``Red Sox Nation'' fan club that's become wildly popular since Boston won the 2004 World Series. The artwork conjoins ``Red Sox Nation'' colors and fonts with the traditional JetHawks logo. JetHawks general manager Brad Seymour Brad Seymour (born May 3, 1976) is a former Australian rules footballer. He spent his entire ten year career with the Sydney Swans, playing in the grand final of 1996. Recruited from the Wagga Tigers, Seymour played as a defender. External Links
``It's kind of kickoff to the 2007 season,'' Seymour said. ``It's a way to tie in our logo with theirs that we believe will help brand us as Red Sox affiliates.'' Seymour said the JetHawks have already made strides contacting Southern California ``Red Sox Nation'' chapters. ``Their fan base is tremendous, and we're looking forward to working with them,'' Seymour said. The JetHawks reached an affiliation deal with Boston on Sept.29, the day before the National Association's deadline for reaching such agreements. The Red Sox are the third JetHawks affiliate since the franchise's inception in 1996. They were Arizona Diamondbacks This article is about the baseball team. For other uses, see Diamondback. The Arizona Diamondbacks (also referred to as the D-backs) are a Major League Baseball team based in Phoenix, Arizona. They play in the West Division of the National League. affiliates the past six years, and Seattle Mariners The Seattle Mariners are a professional baseball team based in Seattle, Washington. The Mariners are a member of the Western Division of Major League Baseball's American League. From to the present, the Mariners have played in Safeco Field. affiliates for five years before that. Boston returns to the California League The California League is a minor league baseball league which operates throughout the state of California. Before 2002, it was classified as a "High-A" league, indicating its status as a Class A league with the highest level of competition within that classification, and the fifth for the first time in 50 years, when it was in SanJose. Seymour said the JetHawks' primary focus will be marketing the team in the Antelope Valley, but he said the Red Sox affiliation offers a unique opportunity to tap into a fan base known for being among professional sports' most passionate. ``As the first Red Sox minor league affiliate in California in 50 years, we become a new home on the West Coast for this terrific fan base and look forward to inviting those fans to Clear Channel Stadium to see the Red Sox of tomorrow,'' Seymour said in a prepared statement. gideon.rubin(at)dailynews.com (661) 267-7802 CAPTION(S): photo Photo: (color) The Lancaster JetHawks have begun a marketing campaign mixing elements of their current logo with those of their new parent club, the Boston Red Sox. Courtesy of the Lancaster JetHawks |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion