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A/X ARMANI EXCHANGE TO OPEN IN BLOOMINGDALE'S MANHATTAN FLAGSHIP STORE

A/X ARMANI EXCHANGE TO OPEN IN BLOOMINGDALE'S MANHATTAN FLAGSHIP STORE
 A/X Armani Exchange, the new retail concept launched by Giorgio Armani to market his expanded Armani Jeans collection in the United States is opening at Bloomingdale's. A/X Armani Exchange was conceived by Armani as a series of shops to carry Armani Jeans, the designer's complete new collection of jeans and casual clothes for men and women.
 The name, A/X Armani Exchange, draws inspiration from the oversized military P/X (Post Exchange) stores that flourished in the United States during the Forties. These easily accessible stores served the total needs of the American family, and at highly favorable prices. Likewise, nearly 80 percent of the merchandise in A/X Armani Exchange shops nationwide, labeled Armani Jeans, retails for under $100.
 As a selected retailer in the New York area to launch A/X Armani Exchange, Bloomingdale's 59th Street flagship store invites its customers and the media to come in and exchange their nuts and bolts for a surprise gift on opening day. The 2,900 square foot shop is scheduled to open on Saturday, Feb. 22, 1992 on the main floor with its own separate entrance on Third Avenue. The ambience of the shop is unmistakably Armani and conforms in design to his New York flagship store using durable natural materials, creating a uniquely utilitarian shop.
 All of Bloomingdale's forty windows, four square city blocks, including the famous Lexington Avenue stretch, will feature A/X Armani Exchange in unique and trend setting vignettes. In the corner window on Lexington and 60th Street, Bloomingdale's will showcase a drycleaner's conveyer rack with Armani Jeans clothing in motion. Along the Lexington stretch, a visual display of dimensional letters creating a billboard effect will progressively spell out: A/X Armani. Store. Mens. Womens. Clothing. Jeans. Basics. Period. A/X Armani Exchange. The windows at the corner of 59th and Lexington Avenue will feature a mixture of men's and women's clothing. Continuing down 59th Street: Now. At Our. Door. 1000. Third Avenue. The Third Avenue stretch of windows is a sea of denim stacked high with bales of jeans, shirts, shorts, and more. Inside the store, Bloomingdale's trademark black and white tiled B'way reinforces the A/X Armani Exchange message -- A/X. Armani. Clothing. etc., -- a total of 250 words embossed on the white tiles. Additonally, the oversized AX letters show up on the ledges and display areas.
 CONTACT: Ann Stock or Nicki Hedrick of Bloomingdale's, 212-705-2439
 -0- 2/21/92


CO: Bloomingdale's ST: New York IN: REA SU:

AH-KW -- NY040 -- 1426 02/21/92 13:56 EST
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Publication:PR Newswire
Date:Feb 21, 1992
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