A&R Partners Inks Two New Client Contracts; Next Level Communications and Fiberlink Single Out A&R's Strength in Bringing Complex Technology Issues to Market.Business Editors/High Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Sept. 25, 2001 A&R Partners, Silicon Valley's largest independent high tech PR firm, today announced two new client additions -- Next Level Communications (www.nlc.com) and Fiberlink (www.fiberlink.com) -- to its infrastructure practice. Both clients are working with A&R for product and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. services as well as positioning development and strategic services. Next Level Communications has developed a first-of-a-kind technology that allows telecommunications carriers to utilize existing telephone circuits to transmit voice, digital video and high-speed data services to homes and offices. Next Level's broadband technology broadband technology Telecommunications devices, lines, or technologies that allow communication over a wide band of frequencies, and especially over a range of frequencies divided into multiple independent channels for the simultaneous transmission of different signals. quadruples the digital throughput of standard DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary data paths, making it possible for clients to offer a multitude of services, including plain old telephone service (POTS), live multi-stream video, video on demand and very-high-speed digital subscriber line See DSL. (communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and (VDSL See DSL. VDSL - Very high bit-rate Digital Subscriber Line ). In addition to raising brand awareness of Next Level's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. -- the NLevel3 Unified Access Platform -- A&R will manage all corporate communications related to the company's earnings announcements, including financial community outreach. Next Level will be managed from the agency's Silicon Valley offices. "One of the most persistent challenges in an agency search is finding a PR firm that understands the essential aspects of a complex technology, then builds a simple, yet defendable and compelling message," said Jeff Barnell, senior vice president of marketing for Next Level. "A&R demonstrated an immediate grasp of our unique technology and that of our key technology partners. With this understanding they quickly responded with written communications that were creative and concise, and not riddled with technology jargon. Likewise, A&R's investor relations Investor relations The process by which the corporation communicates with its investors. group eliminated the need for us to retain two separate firms to accomplish our IR and PR objectives," Barnell continued. In a separate agreement, A&R has added Blue Bell, Pa.-based Fiberlink to its client roster. Fiberlink manages virtual private networks (VPNs) for U.S. and global companies, giving mobile employees access to corporate data via the Internet. Utilizing a "network of networks" infrastructure architecture, Fiberlink provides a comprehensive, secure, and cost effective remote access solution coupled with one of the most flexible policy management offerings in the market. Based on a study conducted by InformationWeek and CapGemini/Ernst & Young, Fiberlink was designated one of the most innovative companies of the year (2000). Fiberlink chose A&R for its technology acumen and ability to deliver demonstrable results. The account will be managed through A&R's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of offices. "We were determined to find a PR agency that could quickly come up to speed and add value to publicizing pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. Noun 1. publicizing - the business of drawing public attention to goods and services advertising our products and the global enterprise problems we are solving," said Bill Gordy, director of marketing for Fiberlink. "A&R's proven ability to generate effective communications in the network technology space set the agency apart from the other PR firms we evaluated." About A&R Partners A top-ranked public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency with offices in Silicon Valley and New York, A&R Partners is an experienced team of communications professionals and creative thinkers working with technology companies to raise visibility, build momentum and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from groundbreaking start-ups to industry leaders. A&R offers complete public relations and investor relations programs, representing technology companies in the e-business, infrastructure, wireless, mobile and network publishing markets. For more information, visit www.arpartners.com. |
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