A&R Partners Captures Six Industry Awards for Excellence in PR Campaigns and Media Relations.Business Editors SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--June 11, 2002 A&R Partners, Silicon Valley's largest independent PR firm, today announced that it has earned six industry awards for PR campaigns initiated on behalf of its clients. Since January, A&R has received five awards for its unique holiday promotions campaign conducted for longstanding client, Palm, Inc. In addition, the agency received special praise for excellence in media relations from Upside Magazine. "This has been a banner year for A&R and receiving these professional awards validates the hard work and creativity of our staff as well as the concrete business value we aim to deliver to clients," said Bob Angus, president and managing partner of A&R. "We always try to look beyond the obvious to raise awareness and demand for our clients' products and services. It's an honor to be recognized by these media organizations." For its nationwide "Palm Demand Generation" PR campaign, A&R was chosen among 1,000 entrants as a Gold and Grand Prize winner of the MerComm Mercury Award for outstanding achievement in professional communications. The agency received two additional awards for its work with Palm from the international Communicator Awards Media Competition, including the 2002 Print Competition Crystal Award for Marketing/Promotion Campaigns and the Communicator Award of Honorable Mention for Radio Campaigns. A&R also received the Silver Bulldog Award in the Computers and Technology category for its Palm campaign; the award was presented at the recent Bulldog Media Relations Conference in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The Palm campaign was designed to help drive seasonal demand for the latest Palm(TM) handheld models and accompanying software and add-on components. In addition to outreach to top print and online media outlets, A&R initiated a grass roots grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something. radio blitz to stimulate consumer awareness with on-air contests and product giveaways. A&R based the campaign around spring holidays and events such as Mother's Day, Father's Day and graduations. As a result of the three-month campaign, Palm received 1,100 references in radio mentions in the top 12 U.S. metropolitan areas, including prominent airtime on ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , FOX, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and CBS (Cell Broadcast Service) See cell broadcast. stations. The campaign also attracted feature stories in top outlets such as the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. , BusinessWeek, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Time, USA Today, US News, Wall Street Journal and more. The A&R team helped generate coverage in more than 100 print, broadcast and radio outlets. In the end, the campaign created a 10-to-one return on investment for Palm. This past May, A&R also received the Upside PR High Achiever's Award, an award given by Upside Magazine editors honoring PR professionals for outstanding achievement in the field of press relations. About A&R Partners A top-ranked independent public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency with offices in Silicon Valley and New York, A&R Partners is an experienced team of communications professionals and creative thinkers helping technology companies to raise visibility, build momentum and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from groundbreaking start-ups to industry leaders. A&R offers complete public relations and investor relations Investor relations The process by which the corporation communicates with its investors. programs, representing technology companies in the enterprise software, infrastructure, wireless, mobile and network publishing markets. For more information, visit www.arpartners.com. Note to Editors: Palm is a trademark of Palm, Inc. |
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