A&R Partners Adds Pagoo.com to its Notable Internet Consumer Practice; Dot-Com Start-up Brings in New Media Experts to Launch Internet Voicing Services.

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 23, 1999--

A&R Partners today announced that it has been retained by Pagoo.com, a San Francisco-based start-up specializing in Internet voicing products and services. Today a major focus of the Internet is on every-day users who want a more personal experience of communicating online. Pagoo provides services that make it easy for users to add voice to their email and Web pages, as well as a service that enables dial-up Internet users to receive and listen to phone messages they would otherwise miss while browsing the Web.

A&R recognized in Pagoo.com the enormous potential for personalizing the Internet using cutting edge voice technology coupled with everyday tools like the telephone and email. A&R will work with Pagoo to reach the home Web user market as well as potential business partners, raising broad awareness of the company as a force in personal communications products.

Founded in 1997, Pagoo has developed notification, voice recording and playback technologies that are the basis of its Internet Call Waiting products targeted at Web users as well as portals and Internet service providers. Pagoo is a key player in the burgeoning Internet call waiting services market that IDC estimates will reach 21.6 million households by 2003 and generate almost $400 million in revenues.

Pagoo's flagship service set, Pagoo Call Catcher and Pagoo Player, is already one of the top ten most downloaded Internet communications products, with more than 300,000 sign-ups to date. The Pagoo Call Catcher service addresses the nagging problem of missing phone calls while on a dial-up connection to the Internet via a single phone line. It answers telephone calls and records a message while the user is surfing the Web. Pagoo Call Catcher's companion product, Pagoo Player, is a small software application that notifies a user once a call has been received and plays the message right on the user's computer screen, eliminating the need to disconnect from the Internet to get messages. Neither product requires customers to purchase additional hardware.

Pagoo's latest partner offering, Yahoo! Voice Clips by Pagoo(TM), makes Web-based voice annotation available to the 80 million global users of Yahoo! Using a touchtone phone, they can attach personal messages, directions, comments and other voice communications to a Yahoo! profile page, personal ad or home page.

"Pagoo is in full swing with Call Catcher sign-ups exploding at an average rate of 40,000 per month," said John "Joc" Jaquay, CEO of Pagoo. "It is a strong indicator that these kinds of person-to-person online communication tools are poised to become as ubiquitous as the telephone and email. A&R's reputation for going beyond the obvious and affecting widespread public interest in its Internet clients made the firm a clear choice for propelling brand awareness of our products as essential 'appliances' for every Internet-enabled home."

About Pagoo.com

Pagoo.com is a privately held company headquartered in San Francisco, California and is a leading innovator of Internet voicing technology that turns the Internet into a personalized communications tool. Founded in 1997, Pagoo.com offers products and technology that easily integrate voice and person-to-person communication into everyday Internet experiences by merging the ubiquitous use of the telephone with the growing use of the Internet as a personal communications tool. Their lead product, Pagoo Call Catcher and its client-side player, is an advanced version of Internet paging that displays missed phone calls and plays messages on the user's computer. Pagoo Voice Clips allows users to attached short recordings to their personal web pages. Pagoo also offers custom voice services to leading Internet partner organizations. Pagoo can be reached at http://www.pagoo.com or by calling 415-512-1275.

About A&R Partners

A&R Partners, a high-technology public relations firm, is an experienced team of communications professionals and creative thinkers who work in partnership with technology companies to raise visibility, build momentum and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from ground-breaking start-ups to the world's leading corporations. A&R represents clients in Internet and networking technologies, mobile computing and security, enterprise software, graphics and imaging and telecommunications markets.

A&R's clients rely on a team of advocates who are dedicated to helping them influence the critical issues affecting the industry. The agency's voice is widely recognized for its clarity and persuasiveness among market opinion leaders. For more information, contact A&R at 650-363-0982 or on the web at www.arpartners.com.