A&R Partners' Mobile Computing Division Accelerates With Two New Handheld Computing Innovators; Aether and Riverbed Help Customers Link Handhelds to Critical Enterprise Data.REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--June 28, 1999-- A&R Partners today announced that Aether Technologies and Riverbed Technologies have joined the PR firm's prestigious mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings group, which includes industry leaders Palm Computing, Fujitsu PC Corporation and Siemens. Aether and Riverbed provide software and services that make it possible for road-bound business users and telecommuters to tap into critical enterprise data through their handheld computers over wired and wireless networks. As the PR agency behind the original legendary PalmPilot organizer, A&R Partners was selected by Aether and Riverbed for its track record in high-level image building in the mobile computing market, and for its ability to set new directions in this broad sector. A&R will provide strategic counsel, media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. and news development to launch Aether and Riverbed in the months ahead. The ever-increasing number of business users going mobile and their demand for connectivity to the enterprise while away from the office has propelled handheld devices beyond personal organizer to indispensable data access tool. Now through the innovations of companies like Aether and Riverbed, professionals who travel light but still need the most up-to-date and accurate information can link their handheld computers to enterprise databases and get what they need, from emails to stock quotes to customer order status. Riverbed Technologies' software lets users transfer data from a back-end database A back-end database is a database that is accessed by users indirectly through an external application rather than by application programming stored within the database itself or by low level manipulation of the data (e.g. through SQL commands). or enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. system to a handheld device. Using Riverbed's flagship ScoutMTS product, for instance, visiting nurses can capture a patient's entire medical history on their handheld devices while at the patient's home. Aether Technologies offers soup-to-nuts wireless services -- from custom application design and development to remote wireless network management. Among its many wireless applications, Aether's software allows investment trading clients to access market data and execute trades on their Palm handhelds without delay. About Aether Technologies Headquartered in Owings Mills, Maryland Owings Mills is an unincorporated community and a census-designated place in Baltimore County, Maryland, United States. The population was 20,193 at the 2000 census. Owings Mills is home to the northern terminus for the Baltimore Metro Subway and to Owings Mills Mall. with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , New York and Boca Raton, Florida Boca Raton ("bōkə rə-tōn") is a city in Palm Beach County, Florida incorporated in May 1925. As of the 2000 census, the city had a total population of 74,764; the 2006 population recorded by the U.S. Census Bureau was 86,396. , Aether Technologies brings real-world, real-time wireless data software and services to the enterprise. Aether offers secure and reliable high-end wireless solutions through proven expertise in wireless system engineering, software tools and services, wireless network operations, customer support and product fulfillment. Visit the Aether Technologies website at www.aethertech.com. About Riverbed Technologies Riverbed Technologies develops and markets software and tools that allows the mobile workforce access to critical business information. Their innovative solutions empower companies to exchange important enterprise data between handheld devices and corporate networks. The company's cornerstone technology is Scout MTS (1) See Microsoft Transaction Server. (2) (Modular TV System) The stereo channel added to the NTSC standard, which includes the SAP audio channel for special use. 1. MTS - Message Transport System. 2. , a multi-threaded server that enables the deployment of devices (such as the Palm III The Palm III was the first PDA in the Palm III lineup and is also Palm Computing's first handheld to support infrared file transfer and a Flash ROM capable operating system. The first Palm IIIs went on sale in 1998. from 3Com, smart phones, and all Windows CE devices) for use in true enterprise applications without requiring a companion PC. Riverbed is located at: 2070 Chain Bridge Road, Suite 475, Vienna, VA 22182. Visit the Riverbed website at www.riverbedtech.com. About A&R Partners A&R Partners, a high-technology public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, is an experienced team of communications professionals and creative thinkers who work in partnership with technology companies to raise visibility, build momentum and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from ground-breaking start-ups to the world's leading corporations. A&R represents clients in Internet and networking technologies, mobile computing and security, enterprise software, graphics and imaging and telecommunications markets. A&R's clients rely on a team of advocates who are dedicated to helping them influence the critical issues affecting the industry. The agency's voice is widely recognized for its clarity and persuasiveness among market opinion leaders. For more information, contact A&R at 650-363-0982 or on the web at www.arpartners.com. |
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