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A&P Teams with IRI Retail Practice for Competitive Insight on Perishables Department.


IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan.  Perishable per·ish·a·ble  
adj.
Subject to decay, spoilage, or destruction.

n.
Something, especially foodstuff, subject to decay or spoilage. Often used in the plural.
 Service[TM] to Help Drive Sales and Profits for A&P's Perishables Business

CHICAGO -- Information Resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 (CPG CPG

central pattern generators.
), retail, and healthcare industries, today announced that A&P has selected the IRI Retail Practice and the IRI Perishable Service[TM] for insights into its perishables departments. The IRI Perishable Service for Retailers integrates the IRI PlusSuite([R]) insights visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all  solution with the highly-accurate and timely scanner-based perishables sales information from IRI and The FreshLook Marketing Group to deliver critical new information to help A&P effectively compete in the perishables space.

Under the new relationship, A&P will leverage a perishables insights database to create and measure retail success in its fresh meat and seafood seafood

Edible aquatic animals excluding mammals, but including both freshwater and ocean creatures. Seafood includes bony and cartilaginous fishes, crustaceans, mollusks, edible jellyfish, sea turtles, frogs, sea urchins, and sea cucumbers.
, deli meat, deli cheese, deli prepared, produce and in-store bakery departments. This information will enable A&P to review its perishable performance against its local competition for the first time, creating a significant competitive advantage. Additionally, A&P will be able to incorporate IRI syndicated store data with the Perishable Service to get a "true" picture of its total store performance. Ultimately, A&P will be empowered to benchmark performances, adjust marketing strategies, and modify its retail merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 activities mid-stream to maximize category performance.

"The addition of the perishable information to our syndicated data allows us to better implement our stated strategies," said A&P Vice President of Pricing and Consumer Research Bob James Bob James can refer to different people:
  • Bob James (actor), an actor
  • Bob James (musician), a jazz musician
  • Bob James (historian), a historian
  • Bob James (baseball), a baseball player
  • Bob James (rock singer), former singer of Montrose from 1974 to 1976.
. "We are extremely pleased to be working with IRI to gain these valuable insights to drive our business even further."

Perishable products account for 30 percent of all supermarket food sales and play an increasingly critical role in establishing retailer image and competitive positioning. It is imperative for grocery retailers to have access to perishable sales data to properly manage their business, serve their customers, and compete with other retailers and alternative outlets. The IRI Perishable Service meets this demand by providing accurate insights for produce, fresh meat and seafood, in-store deli and bakery, and bulk foods categories.

"Forward thinking retailers such as A&P require a holistic Holistic
A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment.

Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine
 view of their entire store," said President of IRI Retail Solutions and Strategic Consulting Thom Blischok. "The IRI Perishable Service delivers on this need, providing a far richer picture of the total store by offering an in-depth understanding of sales and merchandising dynamics throughout the perishable departments. We have enjoyed a longstanding relationship with A&P and are delighted that they have turned to IRI to help them more effectively manage their perishable business and provide a healthy boost to their bottom line."

About A&P

With corporate headquarters in Montvale, N.J., A&P operates 403 stores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  under 8 retail banners, which include conventional supermarkets, food and drug combination stores, and discount food stores. The Company distributes private label product lines sold exclusively throughout its U.S. banners under the trade names- America's Choice, Master Choice, Health Pride and Savings Plus.

About The FreshLook Marketing Group

FreshLook Marketing Group provides scanner-based information on the sales of perishable products, including fresh fruits and vegetables, deli cheese and meats, deli prepared foods, fresh meat and seafood, in-store bakery items and bulk foods. Founded in 2000, with data provided by Information Resources, Inc. from 17,000 supermarkets, the Hoffman Estates Hoffman Estates

A village of northeast Illinois, a suburb of Chicago. Population: 49,700.
, Illinois-based firm is a leading supplier of marketing information and category management support tools to shippers, growers, producers, vendors, consultants and retailers. For more information, contact Mark Degner at (847) 252-7466 or visit the FreshLook website at http://www.freshlookmarketing.com

About Information Resources, Inc.

Information Resources, Inc. (IRI) is the world's leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . The company's portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 11, 2006
Words:718
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