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A&P Signs Agreement to Operate Starbucks Locations.


Starbucks stores are coming to select A&P stores

Shoppers provided an opportunity to savor the Starbucks Experience, openings scheduled to begin November November: see month.  2007

MONTVALE Montvale may mean:
  • Montvale, New Jersey is a city.
  • Montvale is the Intel codename of a future Itanium 2 processor.
, N.J. -- The Great Atlantic & Pacific Tea Company, Inc. (A&P) signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.

A&P said that under this agreement Starbucks stores will be established in select A&P Fresh and Gourmet/Fine Foods stores under the A&P banner in the Northeast. Initial locations are scheduled to open in New Jersey this November.

Whether indulging on the go, or relaxing in comfortable seating areas, shoppers will savor all the familiar surroundings of the Starbuck Experience. Store associates will be certified See certification.  baristas and assigned as·sign  
tr.v. as·signed, as·sign·ing, as·signs
1. To set apart for a particular purpose; designate: assigned a day for the inspection.

2.
 exclusively to the Starbucks store operations. The stores will offer a full beverage menu - including espresso drinks, brewed coffees, Frappuccino[R] blended beverages, and Tazo[R] tea - as well as Starbucks cookies, pastries and other baked selections.

Available merchandise will include mugs, CDs and other gift items, while Wi-Fi will be available at some locations.

Rebecca Philbert, A&P senior vice president of Merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 said, "We're excited to engage in this new relationship and to reward our customers with the Starbucks Experience. This is a perfect complement to the elevated level of customer service that is increasingly defining A&P."

Also commenting on the announcement, Eric Claus, president and chief executive officer of A&P, said, "The transformation taking place in our Fresh and Fine Foods operations is all about being the best of the best. When it comes to coffee and related specialties, we are excited to bring Starbucks commitment to quality to our customers."

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 337 stores in eight states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States).  under the following trade names: A&P, Waldbaum's, The Food Emporium, Super Foodmart, Super Fresh, Sav-A-Center and Food Basics
For information about Food Basics in the USA, see: Food Basics USA.


Food Basics is a no-frills Canadian supermarket chain created by A&P Canada to compete with the successful No Frills warehouse style supermarket operated by Loblaw.
.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 30, 2007
Words:324
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