A&P Names Cheryl Palmer Senior Vice President Strategic Marketing; Addition of Marketing Expert Reinforces Leading Supermarket Chain's Commitment to Growth.MONTVALE, NJ--(BUSINESS WIRE)--May 12, 1999-- The Great Atlantic & Pacific Tea Company (NYSE NYSE See: New York Stock Exchange : GAP), announced today the appointment of Cheryl M. Palmer to the position of Senior Vice President, Strategic Marketing, effective immediately. Ms. Palmer brings 19 years of marketing experience to A&P and an expertise in new product development, profitability enhancement and change management. Ms. Palmer will be responsible for leading the Company's strategic marketing direction and overseeing the strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. process. She will work with all members of the management team to assist A&P in achieving its vision to become more market-driven and customer-led. Ms. Palmer will report directly to A&P President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Christian Haub and will serve as a member of the Management Executive Committee. "Building the A&P brand and focusing on customer acquisition initiatives are critical components of our commitment to growth and corporate renewal," stated Christian Haub, President and CEO of The Great Atlantic & Pacific Tea Company. "Cheryl has the strategic vision and marketing experience to help A&P achieve its goals of being the Supermarket of Choice." Prior to joining A&P Ms. Palmer served as Group Vice President and General Manager Portfolio Leadership for Allied Domecq Spirits and Wines where she developed marketing strategies for a portfolio of brands. She also provided consumer insight and integrated brand communications for the company's U.S. spirits division. Previously, Ms. Palmer spent 13 years with Cadbury Schweppes in senior marketing and management positions including Director, Best Practices for Mott's North America, where she developed a customer focused strategy aimed at rapid corporate reinvention. Ms. Palmer is a graduate of the University of Massachusetts The system includes UMass Amherst, UMass Boston, UMass Dartmouth (affiliated with Cape Cod Community College), UMass Lowell, and the UMass Medical School. It also has an online school called UMassOnline. and received her MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the Simmons Graduate School of Management. Founded in 1859 by George Gilman and George Huntington Hartford George Huntington Hartford (September 5, 1833 – August 29, 1917) founded The Great Atlantic and Pacific Tea Company in 1859 with George Gilman in Elmira, New York. He was born in Augusta, Maine. , pioneers in consumer-driven marketing, A&P is the nation's oldest supermarket chain. One of North America's top ten supermarket companies, A&P operates in 16 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , and Ontario, Canada under the following trade names: A&P, Waldbaum's, Food Emporium, Super Foodmart, Super Fresh, Farmer Jack, Kohl's, Sav-A-Center, Dominion and Food Basics. |
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