A&E Television Networks Joins Commission Junction Network; A&E Network and The History Channel Among New Additions.Business Editors SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--July 12, 2000 Commission Junction, the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Web-based sales distribution network, today announced that A&E Television Networks, the international multimedia provider of award-winning entertainment such as A&E Network and The History Channel(R), has joined its network. The partnership provides the opportunity for A&E Television Networks to target online customers at the consumer's point of interest. Commission Junction's network of more than 250,000 content sites now have the opportunity to promote 3,000 products, including videos, DVDs, books, and collectibles from A&E Television Networks' six divisions. Since joining the Commission Junction network in mid-May, A&E Television Networks' products are already being offered on 1,800 affiliate content sites, with additional affiliations made daily. "A&E Television Networks is a top-quality entertainment provider and we are pleased that they chose Commission Junction to manage their affiliate marketing program," said Commission Junction CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Lex See yacc. 1. (tool) Lex - A lexical analyser generator for Unix and its input language. There is a GNU version called flex and a version written in, and outputting, SML/NJ called ML-lex. Sisney. "The vision is to put the right product in the right place, increasing their e-commerce capabilities while enhancing the users' experience. A&E has seen early success in the Commission Junction network, and we look forward to continued e-commerce success stories." The deal represents A&E Television Networks' first large-scale foray into affiliate marketing on the Internet. The relationship between the two companies features Commission Junction's proprietary technology, including CJPro and EnContext, which allows buying opportunities for consumers as they interact with information and entertainment that interests them. "Being one of the first cable television networks to explore affiliate marketing was important to us," said A&E Television Networks' VP of Interactive, Todd Tarpley. "We chose Commission Junction not only because of their reputation for great service to merchants and affiliates, but also for their industry-leading proprietary technology and expertise in affiliate solutions." About Commission Junction Founded in November 1998, Commission Junction is the B2B Web-based sales distribution network that matches online merchants' products and services to online content at the consumer's point-of-interest. Handling all aspects of the global network for nearly 1,000 merchants and more than 250,000 content providers, Commission Junction audits e-commerce activity, manages all relationships and collects and pays commissions on sales generated, all at a cost that is lower than traditional online advertising programs. With a staff of 150, Commission Junction is headquartered in Santa Barbara, Calif., with sales offices in San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Amsterdam, and Hong Kong. Visit the company's Web site for more information at www.cj.com. About A&E Television Networks A&E Television Networks, a joint venture of The Hearst Corporation (NYSE NYSE See: New York Stock Exchange :HTV HTV H-II Transfer Vehicle HTV Harlech Television (Wales, UK) HTV Hrvatska Televizija (Croatian television) HTV Heidenheimer Tarifverbund (German) HTV Habitual Traffic Violator ), ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Inc. and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. (NYSE:GE), is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming to magazine publishing, Web sites, music CDs and home videos, as well as nationwide educational support initiatives. AETN AETN Arkansas Educational Television Network (PBS) is composed of A&E Network, The History Channel, The Biography Channel, History Channel International, AETN Enterprises, AETN International and AETN Interactive. About AETN Interactive Marking an expansion of the company's presence into the Internet marketplace, AETN Interactive was launched in early 2000, building upon the network's six Web sites: www.AandE.com, www.HistoryChannel.com, www.Biography.com, www.Mysteries.com, www.OriginalAvengers.com and www.PythonShop.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion