A&E NETWORK CREATES MOBILE INTERACTION FOR TWO SHOWS.Enpocket, a leader in intelligent mobile marketing, has announced that A&E Network has selected the company to provide mobile interactivity for two series: Dog the Bounty Hunter Dog the Bounty Hunter is a reality television show, chronicling Duane "Dog" Chapman's operations at his job, Da Kine Bail Bonds in Honolulu, Hawaii. Dog is joined in his exploits by his wife and business partner, Beth Smith Chapman, his sons Leland, Duane Lee, associate Tim and King of Cars. A&E viewers now will be able to use their mobile phones to participate in contests and interact with the shows. King of Cars is a new A&E series that offers a unique inside look at the crazy, cutthroat world of car sales by profiling a Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. dealership run by mastermind fast-talker, "Chop." Viewers will be able to use their mobile phones to vote for their favorite car commercial created by fellow viewers. They also can opt in to receive weekly messages from Chop by simply texting CHOP to 42388 (4AETV). "Both King of Cars and Dog the Bounty Hunter offer the type of entertainment that begs for personal interaction with viewers," said Stacy Krusch, Director of Strategic Alliances and Consumer Promotions for A&E Network. "With Enpocket's solutions, we now have new opportunities to be a bigger part of viewers' lives by offering them more ways to enjoy their favorite programs." The A&E hit series, Dog the Bounty Hunter kicked off its third by giving viewers the ability to receive weekly "Dogisms" on their mobile phones. By texting DOG to 42388 (AETV), viewers receive Dog's unique sayings. Viewers can also respond with their own "isms" to be posted on the AETV.com website. "Media companies such as A&E Network are increasingly leveraging the mobile channel to help their programs build a loyal following," said Mike Baker, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Enpocket. "We are pleased to be working with an innovative network like A&E, who is committed to extending its programming beyond the TV screen." About Enpocket Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers. Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. to engaging MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. promotions, Enpocket's range of technologies and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror Trinity Mirror plc is a large United Kingdom newspaper and magazine publisher. It is Britain's biggest newspaper group, publishing 240 regional papers as well as the Daily Mirror, Sunday Mirror, People, Sunday Mail and Daily Record. , TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. , Chrysalis chrysalis (krĭs`əlĭs): see pupa. , Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike. Enpocket has offices in Boston, London, and Mumbai. For more information, visit http://www.enpocket.com. About A&E Network Now reaching more than 88 million homes, A&E Network brings viewers a diverse mix of high quality entertainment, ranging from critically acclaimed original movies to the very best dramatic series, the most successful justice shows on cable to the Emmy Award-winning Biography(r) series, not to mention the A&E Network's powerhouse Real-Life Series franchise. In 2005, A&E Network held the distinct record for the most Primetime Emmy nominations (10) for a basic cable network. New original series premiered in 2006 include Dallas Swat, an action-packed new real-life series that explores the professional and personal lives of the Dallas Police Department's Tactical Unit. Other series slated for 2006 include: King of Cars, which reveals the secret life of one of America's most successful used car dealerships; and Driving Force, following champion dragster drag·ster n. 1. An automobile specially built or modified for drag racing. 2. A person who races such an automobile. John Force and his three drag-racing daughters as they compete not only in the high-speed field of drag racing but also face the day-to-day challenges of family life. Returning real-life series include Dog the Bounty Hunter, Intervention, Criss Angel Mindfreak Criss Angel Mindfreak is a show distributed by A&E Network. It debuted in 2005, and centers on unusual stunts and street magic acts by illusionist Criss Angel. In response to how , Inked, Flip This House and The First 48. In addition to some of the best drama series on television including The Sopranos, CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International Miami, MI-5 and 24, award-winning original movies remain the heart and sole of the A&E Network brand. Upcoming movies include Touch the Top of the World. Also set to debut in 2006 are topical and timely documentary specials under the A&E IndieFilm(r) banner including multi-award winning Murderball and Rock School. The A&E Network website is located at http://www.aetv.com and the Biography(r) at http://www.Biography.com. The A&E Club is located at http://www.aetv.com/club. For more information, call 949/608-0276. |
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