@utoRevenue Marks Major Milestone; Generates over $1 Million in Additional Revenue for Clients in the First Half of 2003.Business Editors/Automotive Writers BOSTON--(BUSINESS WIRE)--July 29, 2003 E-Communications Company Boosts Dealerships' Revenues with eCRM Programs @uto(TM)Revenue, a Boston-based company specializing in eCRM programs for automobile dealerships, announced today that the company's e-communications program @uto(TM) had generated over one million dollars in additional revenue for the company's dealership clients in the first six months of 2003. @uto(TM) is the automotive industry's only fully automated, full service eCRM program. "This first half of the year has been quite remarkable for our two-year-old company," said John M. Miller, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for @uto(TM)Revenue. "Not only did we generate over $1.1 million in quantifiable Quantifiable Can be expressed as a number. The results of quantifiable psychological tests can be translated into numerical values, or scores. Mentioned in: Psychological Tests , additional revenue for our dealers, but our company also grew by over 50%," he said. "@uto(TM) only went live in January 2002, so reaching the one million revenue generation mark in the first six months of 2003 is quite an achievement," Miller said. "We are obviously extremely pleased with how enthusiastically dealerships have accepted our customized, unique marketing programs and made them an integral part of their overall customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) strategies." Dealerships throughout the country use @uto(TM)Revenue's fully automated email service See Internet e-mail service. to send customers personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. communications after the purchase or servicing of a vehicle. "Many emails generate additional income for the dealership, yet some are just simple relationship building communications," said Miller. "Happy Birthday messages, extended warranty The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. offers, service reminders, coupons and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , customer satisfaction surveys are a small sample of what @uto(TM)Revenue can produce," he said. @uto(TM) is permission based, meaning customers grant a dealership permission to communicate with them via email. With @uto(TM), each customer receives personally typed emails that include the customer's name, make and model car and other pertinent details. This personalized communication shows the customer that the dealership's management is personally involved and sincerely interested in the customer's satisfaction, said Miller. The automated messaging program @uto(TM) is just part of @uto(TM)Revenue's overall eCRM offerings to automotive dealerships. @uto(TM)Revenue also provides direct mail services (for those customers without email), telephone follow up and CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International services for customer satisfaction surveys, prospect follow up and service appointment setting calls, and detailed management reports for tracking revenue increases, program success and results of their permission based email marketing efforts. About @uto(TM) and @uto(TM)Revenue @uto(TM)Revenue, based in Great Barrington Great Barrington is the name of more than one place:
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