@utoRevenue Acquires Connecticut Company Specializing in Customer Relationship Management -CRM-; @utoRevenue Adds @utoCRM Software to Its Product Line.

BOSTON -- @utoRevenue(TM), the nation's leader in permission based email marketing for the automotive industry, announced today that the company acquired CM Consulting LLC, a Connecticut company that specializes in consumer relationship management (CRM) software and direct mail services for automobile dealers.

"@utoRevenue's purchase of CM Consulting expands our company's product line, giving @utoRevenue additional sales tools including a CRM software program designed specifically to help automobile dealers generate additional sales through customer relationships," said John M. Miller, CEO of @utoRevenue, a Boston area company.

Called @utoCRM(TM), this CRM software, according to Miller, "broadens @utoRevenue's array of permission based email message services while at the same time providing a simple-to-use and exceptionally inexpensive alternative to other automotive CRM software packages."

Describing the acquisition as a "very strategic move," Bruce O'Brien, owner of CM Consulting, said the new relationship "enhances @utoRevenue's product offerings while offering dealers exponential benefits for very little money." O'Brien is joining @utoRevenue to oversee the company's Circle of Success direct mail follow-up program.

@utoRevenue's premier service is permission-based email, meaning customers grant a dealership permission to communicate with them via email. Using @utoRevenue, a dealership sends their customers personally typed emails that include each customer's name, make and model car and other pertinent details.

"With the addition of @utoCRM, we now offer dealerships products that start working from the minute a prospect walks in or calls the dealership to after-the-sale and service visit," added Miller. "Previously @utoRevenue clients generated additional revenue with @utoRevenue's Sold Customer and Service Customer email communication products," he said. "Now @utoCRM and @utoRevenue's email communications programs give dealers the ultimate prospect and sales system designed to dramatically increase their sales."

"By using @utoRevenue, dealers will know tomorrow why a prospect left today, and they no longer will have to pay a middleman to make a costly phone call or send a letter to find out that information," Miller said.

"While many companies charge thousands of dollars per month for CRM software, @utoRevenue offers 90% of the value for one eighth of the price," he explained. "CRM software should be inexpensive and easy to use, and @utoCRM is just that!"

"Using @utoRevenue's personalized communication, the dealership shows the customer that the dealership's management is personally involved and sincerely interested in the customer's satisfaction," said Miller. "The customers think the dealer's management team has taken the time to write the emails they received when, in fact, @utoRevenue did all the work," he added.

"The bottom line is that our clients realize that instead of saying, 'We send emails,' they can say, 'We made $50,000 last month with our email communications service,'" he added. "Dealers are in the business of making money, not just going through the motions, and @utoRevenue is helping them make money," he stressed.

About @utoRevenue

@utoRevenue, (www.autorevenue.com) based in Great Barrington, Ma., is the leading full service, fully automated eCRM company in the automotive industry. John Miller, the @utoRevenue CEO who founded the company in 2001, has extensive experience in the automotive industry as an executive at COIN and KeyTrak and as the founder and CEO of UPS (Ultimate Prospecting Services). UPS, a company that used database management to build customer satisfaction, was listed twice on Inc. magazine's list of The 500 Fastest Growing Companies in the U.S., and grew to a nationwide multimillion-dollar business in just six years.

@utoRevenue(TM) and @utoCRM(TM) are trademarks of Mav-Mail, Inc. DBA @utoRevenue.