@tmosphere Lands Leisureplanet.com.Business Editors NEW YORK--(BUSINESS WIRE)--April 4, 2000 Latest in series of new business wins for "hot" interactive agency @tmosphere, a completely integrated, digital branding agency launched by BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of last year, has been named agency-of-record for Leisureplanet.com, a leading international leisure travel e-commerce company (www.leisureplanet.com). Responsibilities will include the development of on and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. (including TV and print), direct mail, website redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re , strategic branding, and media buying and planning. The multi-million dollar account was awarded following a competitive review. "This is an ideal account for @tmosphere," said Susan Pinkwater, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of @tmosphere. "Historically, traditional advertising agencies and digital agencies have not been able to work together, resulting in companies with schizophrenic schiz·o·phren·ic adj. Of, relating to, or affected by schizophrenia. n. One who is affected with schizophrenia. brands - consumer brand experiences which differ online and off. @tmosphere is committed to creating emotionally engaging experiences, which integrate seamlessly with consumers' perceptions and experiences of a brand, both offline and on digital platforms. We are very excited about working with Leisureplanet.com because we will actually have the chance to create, shape and integrate these communications." Advertising created by @tmosphere is expected to debut in May and will focus on branding the site, online information, and destinations. Other elements of the integrated marketing program will also be implemented at that time. "We are committed to achieving leadership in global travel e-commerce through offering tailored services in the U.S., Europe and other international markets," said Pierre Kleinhans, chief executive officer of Leisureplanet.com. "@tmosphere clearly demonstrated it understands the entire leisure travel experience. In addition, when Leisureplanet.com communicated the essence of the Leisureplanet brand to @tmosphere, the agency presented world-class creative solutions that express the Leisureplanet brand." About @tmosphere Leisureplanet.com represents the third in a series of new business wins recorded by @tmosphere since the start of the year and which have essentially doubled the agency's billings since its launch. These new accounts include RealEstate.com and CarDay.com. @tmosphere (www.atmosphere.net) was launched in August 1999 by BBDO New York as a completely integrated, full-service agency dedicated to progressive, strategic branding on the digital platform. It offers comprehensive Web development including strategic branding, information architecture, design and eCommerce solutions in addition to complete media branding and buying services. Clients of @tmosphere include GE, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. , Visa, M&M/Mars, U.S. Navy, Realestate.com and Sonic Innovations, among others. About Leisureplanet.com Leisureplanet.com is a leading international leisure travel e-commerce company working to deliver the ultimate leisure travel experience to travelers. Leisureplanet.com is committed to achieving global leadership in online travel through localized Translated into the spoken language of the country. See localization. websites in the U.S.A., Europe and other international markets. The service offers more than 180 guides and provides reservations for flights, cruises, hotels and rental cars, supported by multi-lingual customer service call centers and e-mail. Leisureplanet.com offers unique experiences like browsing through the world's largest database of hotel images (over 60,000) as well as slideshows of chosen destinations. Leisureplanet.com's leisure travel services are available on websites operated by Yahoo!, Lycos Bertelsmann and Infospace.com. Leisureplanet.com is majority owned by Leisureplanet Holdings Ltd. (Nasdaq:LPHL), a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. . Leisureplanet.com's minority shareholders include Europ@Web and CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. . |
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