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@pos and Praxell Sign Cooperative Marketing Agreement.


Business Editors

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. & NEW YORK--(BUSINESS WIRE)--April 29, 2002

@pos.com, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:EPOS (Electronic Point Of Sale) See point of sale. ) and Praxell today announced a joint marketing agreement between their companies. @pos is a leading transaction point-of-sale (POS) provider of hardware, software and ASP services for information capture and retrieval alongside card-based payments. Praxell is a leading provider of stored value transaction services, such as gift and loyalty cards, for major merchants. Under this agreement, each company will promote and sell the other company's products and services to the U.S. retail chain marketplace.

The agreement highlights the benefits of integrating Praxell's stored value solution into @pos' web-enabled iPOS TC(TM) point-of-sale terminals. Praxell's stored value solution is entirely IP (internet protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
) based, integrating directly into the iPOS TC's Internet connection. The Praxell solution - called Plug N' Work(TM) - provides retailers with the flexibility and ease of integration into multi-channel retailing with lucrative gift card and loyalty programs. Also, the iPOS TC can be deployed in a kiosk station with direct access to the Praxell service so customers can access their accounts for transaction details and balances.

@pos' President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , John Wood, remarked on the agreement, "Praxell's selection of @pos reflects the appeal of IP connectivity and browser capabilities in the @pos platform. This relationship reinforces our vision of web-enabled POS terminals bringing innovative services, like Praxell's, to the point-of-sale and point-of-service."

"With the ever increasing demand for stored value solutions, the @pos iPOS TC terminal and its IP connectivity matched Praxell's architecture and needs," Moshe Golomb, CEO of Praxell. "Chain retailers that deploy @pos products can now offer our IP-based, multi-channel loyalty and gift card program services to their customers at the physical POS with minimal integration into legacy store systems."

The Praxell stored value solution was successfully demonstrated integrated with @pos' iPOS TC at the National Retail Federation conference in January 2002.

About @pos

@pos (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:EPOS) is a leader in secure, interactive electronic transaction technologies. The company provides signature capture products, web-enabled payment platforms, smart card interfaces, encryption engines supporting DES and Triple DES See DES.

(cryptography) triple DES - A product cipher which, like DES, operates on 64-bit data blocks. There are several forms, each of which uses the DES cipher 3 times. Some forms use two 56-bit keys, some use three. The DES "modes of operation" may also be used with triple-DES.
, and an extensive suite of software tools. With complete end-to-end solutions, @pos offers internet-based, hosted services, under its Crossvue brand, for loss prevention and electronic receipt storage and retrieval. @pos currently services the retail, government and banking markets for applications that include electronic signature capture, debit and credit payments. For more information, see www.atpos.com, email to info@atpos.com, or call 408-468-5400.

About Praxell

Headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Praxell is a leading, global technology provider exclusively focused on delivering the finest, private label, stored value solutions to retailers, e-tailers, and banks. Praxell offers the only complete solution with integrated promotion, loyalty, and web-based merchant/consumer administration and full reporting capabilities. For more information, please contact Praxell at 212-629-6040 or visit www.praxell.com.

Plug n' Work is a trademark of Praxell Inc. iPOS TC is a trademark of @POS, Inc. Windows CE (Windows Consumer Electronics) Microsoft's version of Windows for handheld devices and embedded systems that use x86, ARM, MIPS and SHx CPUs. Windows CE .NET superseded Windows CE 3.0.  and Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software.  are trademarks of Microsoft Corporation. All other trademarks are the property of their registered owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 29, 2002
Words:508
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