@d.tech.San Francisco Focuses On Important Industry Issues, Visionary Speakers, Newsworthy Events and Hot Products.

Business Editors/High Tech Writers

@dtech 2000

RICHMOND, Va.--(BUSINESS WIRE)--April 28, 2000

Annual San Francisco Gathering, May 8-10, 2000,

Will Explore the Future of Internet Advertising and Marketing

As opening day for @d:tech.San Francisco, an eMarketWorld event draws near, the conference promises to deliver a rich mixture of knowledge, networking opportunities and news for the Internet advertising and commerce community.

@d:tech.San Francisco will once again offer exclusive research, visionary speakers and compelling panel presentations. Several newsworthy panels, speakers and presentations highlight this year's program.

For full details of @d:tech.San Francisco and other eMarketWorld events, visit the @d:tech Web site ( http://www.ad-tech.com ).

@d:tech.San Francisco highlights include:

-- Mark Schar, vice president, global ventures, Procter&Gamble, will deliver the @d:tech.San Francisco opening keynote address on Monday, May 8. P&G, the world's largest advertiser, has led the charge to increase the effectiveness of the Internet as an advertising medium. It was at @d:tech.Chicago two years ago that P&G spearheaded the formation of FAST, a non-profit industry group working to develop voluntary standards for Web advertising. Mr. Schar, who leads global Internet strategies for P&G, will share his perspective on the current state of Internet advertising and how advertisers can reap the benefits

-- Kevin Roberts, CEO, Saatchi & Saatchi, serves as Tuesday's keynote speaker. As the leader of one of the world's largest advertising agencies, with billings in excess of $7 billion, Mr. Roberts will discuss the impact of the Internet on the advertising business, and how traditional agencies are meeting the challenge.

-- An exclusive @d:tech Super Panel on Privacy (May 8) , covering one of the most important issues facing the Internet advertising and marketing community, will feature industry experts who will discuss the current state of Internet privacy, and what marketers can do to protect and serve consumers. Super Panel participants include Russ Bodoff, senior vice president and chief operating officer, BBBOnline; John Kamp, senior vice president, AAAA; Larry Lozon, president, CEO & founder, Privaseek; Ray Everett Church, chief privacy officer & vice president, public policy, AllAdvantage; Bob Lewin, chief executive officer and executive director, TrustE; Dean Forbes, division of advertising practices, Federal Trade Commission; Elliott Maxwell, special advisor to U.S. Commerce Secretary William M. Daley.

-- The Privacy Super Panel will be followed on Wednesday, May 10, by the @d:tech Privacy Forum, exploring the hottest topics in online privacy, the prospect of government regulation, and strategies for protecting and serving the consumer. Moderated by Alan Brown - Partner, McKenna & Cuneo

-- The College Consumers Super Panel (May 10) will feature an exclusive research presentation by college network FuturePages detailing the online habits of the college demographic, followed by a panel of college students who will talk about their Web usage habits, what they like and don't like about Internet advertising, and how they respond to it.

-- The @d:tech Venture Capital Forum (May 10) is the place to learn about finding the right financial partnerships. This special forum will feature venture capital firms, Fortune 500 companies and dot-com execs who will discuss strategies and case studies that have resulted in successful businesses.

-- A significant update on the @d:tech Online Measurement Study. Following a successful debut at @d:tech.New York last year, Internet Profiles Corp. will carry this groundbreaking study to the next level. The exclusive @d:tech research will deliver actual performance results from a live campaign, analysis of how the campaign performed, and demonstrations of how different measurement companies analyze the information. Lycos donated 5 million impressions for the study. Panel participants include Doug McFarland, senior vice president and general manager, Media Metrix; David Zinman, founder and vice president/marketing, AdKnowldge; Tim Meadows, vice president, marketing, NetRatings.

-- The Association of National Advertisers will release results of its annual survey on Web Site Management and Internet Advertising, which reveals how traditional marketers are using and spending on the Internet as an advertising and marketing vehicle. ANA's survey includes more than 100 national advertisers. Presented by Robin Webster, executive vice president, ANA.

-- FAST update: It has been two years since FAST, the Future of Advertising Stakeholders, was launched as an industry coalition to address Internet Advertising issues such as online measurement, media buying ad models and consumer acceptance. Under new leadership, FAST has broadened its mission to "the acceleration of digital marketing and its integration into the mainstream marketing mix." Vivienne Bechtold, FAST chairman and director of I-Knowledge, Procter & Gamble, will deliver a progress report on where FAST is headed in a special @d:tech general session.

-- The @d:tech 2000 Awards Presentation (May 9), will recognize groundbreaking achievement in the creation, execution and functionality of marketing and advertising on the Internet. This will mark the fourth annual presentation of the @d:tech Awards.

-- @d:tech.San Francisco will also deliver more than 20 sessions in five distinct tracks - Marketing/Advertising Strategies, Media/Measurement, eCommerce, Creative, and PR Strategies.

-- The @d:tech World exhibition floor will feature more than 200 companies, sporting the latest online advertising, marketing and eCommerce products and services.

Several companies plan to make substantive announcements or product introductions at @d:tech.San Francisco, including:

AVENUE A (Booth 502/504) Avenue A, an Internet media and data marketing company, announced an innovative new offering, the Opt-in E-mail Prospecting Service as a complement to its Precision E-mail. This service is made possible through strategic partnerships with opt-in e-mail list marketing companies Mail.com, NetCreations, Inc. and yesmail.com. These partnerships give Avenue A Precision E-mail clients the ability to augment customer acquisition efforts through access to over 87 million prospective customers that have requested personalized e-mail offers in various interest categories.

eGROUPS (Booth 108) eGroups, Inc., the most widely used email group communications platform, will announce a partnership offering web surfers access to more information including eGroups' member-generated content. This benefits advertisers and direct marketers through extended categorization and targeting capabilities, as well as increased visibility to users

ePod.com (Booth 1036/1037) ePod Corp. -- inventor of the new way to distribute branded messages, interactive content, and shopping as easily as serving a banner ad -- will announce a hot new advertising product, a helpful developer tool, a hefty business partnership, and major customer.

FLONETWORK (Booth 706) FloNetwork ( http://www.flonetwork.com ) an email marketing Application Service Provider (ASP) will make several major announcements. The company is announcing a significant partnership with one of the world's leading suppliers of information about consumers and businesses that will help their customers better target and build successful customer relationships. In addition, FloNetwork will also be providing booth demonstrations of its new Customer Relationship Management tools.

GET RELEVANT (Booth 215) GetRelevant, the Targeted Promotions Network, is introducing an innovative new product that benefits both email publishers and product marketers! This flexible new product is a snap to use and adds new dimensions to email marketing. Anyone who distributes a large volume of email can significantly increase revenue, while marketers will be able to gain more customers while lowering customer acquisition costs. To see the demo of this new and exciting product, visit the GetRelevant booth.

GET2NET (Booth 114/116/118) Get2Net, the innovative leader in out-of-home Internet access, will be hosting the "Cyber Lounge" at this year's @d:tech.San Francisco. Attendees and exhibitors can come to the retrofitted Cyber Lounge, and check their email, the stock market or just surf the Web, on one of the six newly designed Netstations Get2Net will provide.

HUMOR NETWORK (Booth 711) The Humor Network ( http://www.HumorNetwork.com ) dishes out all the laughs with its newest site: http://www.SportsJokes.com . The site and daily e-mails score big laughs with fans of all ages. SportsJokes.com is the latest addition to an all-star lineup that includes http://www.Joke-Of-The-Day.com , http://www.CollegeJokes.com and many other dot-comedy sites fielded by The Humor Network, the world's largest provider of permission based e-mail marketing technologies with over one million subscribers.

IAD TECHNOLOGY (BOOTH 518) @d:tech's largest demonstration will take place in IAd Technology's booth. IAd's 9'x9' video wall will reveal how Internet market researchers and advertisers can capture detailed consumer feedback through captivating, real-time, two-way-interactive ads called ADVENTURE SITES. Using the power of broadband networks, ADVENTURE SITES offer a complete Internet solution for custom market research, e-commerce and entertainment. This new technology will be launched in June 2000.

L90 (Booth 206/208) L90, Internet advertising solutions, will announce the launch of a new Latino division, and a new offering of technology as a third-party ad-serving solution.

MAIL.COM Mail.com will make an announcement regarding the significant growth of its Internet advertising network, and discuss several successful programs for advertisers to support highly targeted online campaigns. Currently ranked fifth in terms of reach by Media Metrix, Mail.com has developed one of the strongest ad networks in the industry. Courtney Nichols, General Manager of Mail.com's consumer Messaging Service, will participate in a panel on getting the most out of online advertising.

MEDIA METRIX (Booth 312/314) Media Metrix and its AdRelevance division will give a sneak peak at its methodologies, technologies and global intelligence data leading the next generation of digital media measurement. Stop by the Media Metrix booths to see real-time product demos and to learn more about the metrics driving the market. Media Metrix Senior Vice President Doug McFarland will lead workshops on global digital media measurement and online advertising tracking. Marty Levin, Executive Vice President of Sales and Marketing for the AdRelevance division will also lead a panel discussion on behavioral-based message targeting.

ONFLOW (Booth 1010) Onflow Corporation, the rich media ad serving and reporting company, announces the release of its new, free online authoring system for both Apple Macintosh and Microsoft Windows for the PC. Onflow's tiny files (4K - 50K) allow even narrowband connections (down to 28.8 bps) to quickly and easily view full-motion Web animations. Onflow authoring will allow Mac and PC designers to make and publish real-time, animated, interactive web advertisements right on the Web. It looks like TV, but it's not -- it's Onflow!

OUTRIDER Outrider is leading the evolution of interactive agencies, with a worldwide presence in 11 countries and a staff of more than 250 employees. The Outrider Integrated Advantage combines strategy, site development, marketing, and results analysis into a total package that is making online business work. Outrider will hold a press conference to formally announce its latest initiatives. Outrider is part of the Tempus Group, a US $5 billion marketing and communications consortium with 53 offices in 28 countries.

PLANET FEEDBACK.COM (Booth 1043) PlanetFeedback.com supercharges corporate CRM services through smart feedback data. Stop by our booth, and we'll show you how it works and explain what we do. And if you register online and write a letter, we'll give you a PlanetFeedback T-shirt for FREE! Bring a business card and register to win a new Palm VII.

QUEBECOR WORLD DIRECT (Booth 709) Quebecor World Direct launches e-Drive, a printed media device designed to drive traffic directly to Web sites. The device contains an encoded message, which can be applied to different printed promotional media such as take-ones, statement stuffers, or magazine inserts. The consumer sees the promotion in the mail, a magazine, or in a store. In order to decode the secret message and reap their reward; they must interact with the business' web site.

REAL MEDIA (Booth 1006/1007) Real Media has signed an agreement with Unicast to fully integrate The SUPERSTITIAL" across Real Media's global network of over 1,000 branded content sites and portals. SUPERSTITIAL ads are proven to more effectively convey advertising messages and to deliver higher ROI than any other online advertising format available. Real Media, Inc, founded in 1995, is a leading provider of Internet advertising sales, advertising-management software technology and media services to over 1,000 branded content sites and portals worldwide.

Spark Online (Booth 1042) Spark Online's revolutionary B2B e-marketplace platform streamlines buy- and sell-side processes among businesses, dramatically improving transactional efficiency and reducing costs. MediaMpact, the latest product from Spark Online, is an e-marketplace supported by enterprise-class business applications. MediaMpact automates the entire online advertising cycle. After our successful Beta Program that lasted through February and March, MediaMpact was launched April 17.

Spinway.com (Booth 104) Spinway, Inc. ( http://www.spinway.com ) is rapidly establishing its advertising network by partnering with online and offline brands to co-brand their Spinway's free ISP services, which support its partners' e-tailing initiatives and broaden brand identity. Spinway offers advertisers a new approach to online advertising that uniquely targets consumers by demographics, psychographics, geography and keywords. Spinway's proprietary advertising technology tracks advertising impressions and enables full motion video ads to run while consumers are connecting to the service without impacting their bandwidth. Spinway does not sell its subscribers' personal information to advertisers.

Valassis Communications/The Net's Best (Booth 604) Valassis Communications, Inc. and The Net's Best, publisher of e-commerce driven promotional pieces, will present the inaugural award for excellence in building online brands through offline media. The awards will be given to companies that have been pioneers in promoting Internet sites with offline media in 1999, and driving traffic to their online businesses.

ValueClick (Booths 110, 209) ValueClick will make its post IPO debut at @d:tech San Francisco as a Gold Sponsor. ValueClick will be on hand to discuss the growing momentum of performance-based online advertising and to provide insight into the company's continued global expansion. ValueClick drives traffic based on the "cost-per-click" advertising model, providing Internet advertisers and Web site publishers cost-effective, results-oriented solutions.

Webloyalty.com (Booth 1012) Webloyalty.com is the web's first customer relationship services provider (CRSP), helping ISP's, e-commerce and destination sites build customer loyalty and incremental revenues through value-added products and services. Our programs are turnkey: we handle all costs, administration, optimization, fulfillment and customer service, allowing websites to focus on their core business while enjoying increased user loyalty and significant new revenue streams. We are dedicated to helping websites grow their customer base and increase revenue.

XMmarkstheSpot (Booth 1040) XMarkstheSpot ( http://www.xmarksthespot.com ) is an online direct marketing company that uses creative marketing and cash awards to acquire customers for its Internet business partners. Consumers receive cash awards and incentives to register with their choice of leading Web sites in popular categories. Only one registration is necessary, making it easy and convenient for consumers to sign up and auto login to multiple XMarkstheSpot partner sites.

About @d:tech: @d:tech.San Francisco is produced and managed by eMarketWorld, founded in 1996, and based in Richmond, Virginia. eMarketWorld also manages and produces eHealthcareWorld, eFinancialWorld, eMediaTainment, eAutoWorld, eVentureWorld, and eTravelWorld, a series of eMarketWorld conferences and expos designed for executives of targeted vertical industries. Promising to be the most comprehensive, productive and focused series of events covering all aspects of Web commerce, eMarketWorld plans 55 conferences this year including an additional eight vertical industries targeted with individual specialized eMarketWorld events. For more information about @d:tech San Francisco, or to register to attend the conference, please call 804-643-7479, or 800-942-9770 (US only), or check the @d:tech San Francisco Web site ( http://www.ad-tech.com/sanfran2000 ).