@d:tech Returns to New York With an Eye On Convergence and the World; AT&T Broadband President Leo Hindery to Keynote.RICHMOND, Va.--(BUSINESS WIRE)--Aug. 30, 1999-- Conference Expands, Launches New Global Web Marketing Track and Rich Media Forum IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. to Hold Fall Meeting and Present "Agency of the Year" Award Building on its promise to be the leading source of knowledge, networking, and news for the global Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and commerce community, @d:tech returns to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of with an emphasis on convergence and critical rich media breakthroughs. @d:tech.NewYork will take place November 1-3 at the New York Hilton and Towers. Kicking off the conference with what promises to be an industry-impacting keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease. is Leo Leo, in astronomy Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac. Hindery, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AT&T Broadband and Internet Services, followed by the Convergence Super Panel: Media, Marketing and Technology featuring industry leaders sharing their insights into a "wired" future and how advertisers and marketers will benefit from the advent of new broadband technologies broadband technology Telecommunications devices, lines, or technologies that allow communication over a wide band of frequencies, and especially over a range of frequencies divided into multiple independent channels for the simultaneous transmission of different signals. . The Convergence Super Panel, led by moderator moderator - A person, or small group of people, who manages a moderated mailing list or Usenet newsgroup. Moderators are responsible for determining which email submissions are passed on to the list or newsgroup. Bruce Francis Bruce Colin Francis (born February 18, 1948, Mosman, New South Wales) is a former Australian cricketer who played in 3 Tests in 1972. , CNNfn, features Mr. Hindery and the following industry leaders: 1. Richard Goldstein, President and CEO, Unilever United States 2. Jim Kinsella, President and CEO, MSNBC.com 3. Tom Rogers, President, NBC Cable and Business Development 4. Lucille Salhany, President and CEO, JH Media. Elizabeth Silver, Senior VP-Advertising, Visa USA will also present a keynote speech keynote speech n. See keynote address. Noun 1. keynote speech - a speech setting forth the keynote keynote address keynote - the principal theme in a speech or literary work offering a marketer's perspective on the promise of interactive advertising. Following the successful debut of its first European conference and reinforcing @d:tech's international focus, @d:tech.NewYork will also feature the conference's first Global Web Marketing session. For a full day, this program track will feature an in-depth look into the impact of the Internet and associated technologies on marketing in Europe and will include the following panels:
1. The Interactive Marketing Climate: Europe and the U.S.: Frederic
Colas, Chairman FAST Europe, and Rich LeFurgy, Chairman FAST US,
will address the differences inherent in online marketing in the
US and Europe, and what the respective organizations are doing to
facilitate industry development.
2. Global Super Panel: Successful European Interactive Marketing:
Drawing together European marketing leaders Frederic Colas,
Associate Director, Interactive, Procter & Gamble Europe; Bill
Roberts, Director, ModemMedia.PoppeTyson, UK; Barry Salzman,
President, DoubleClick International; Eckhard Schomber, Head of
New Business Development, Deutsche Telekom; and Marco Tinelli,
Managing Director, Grey Interactive, the Global Super Panel is an
in-depth examination of the challenges and issues facing
interactive marketers in the fragmented, multi-cultural European
market.
3. Targeting European Consumers featuring Ola Ahlvarsson, CEO &
Co-founder, Result Venture Knowledge; Tim Brown, Managing
Director, Real Media UK; and Kim Escobar, Director, EURO RSCG
Interactive; Andreas Schmidt, CEO, AOL Europe, along with
Targeting U.S. Consumers featuring Tom Hyland, Chair, New Media
Group, PricewaterhouseCoopers; Brendan Light, IPSOS/ASI Research;
and Michael Sergio, Worldwide Marketing and Business Development,
Red Sky Interactive; will explore tactics for successfully
reaching target audiences in these increasingly competitive
online markets.
"The success of @d:tech.Europe underscores the fact that the Internet is not just a U.S. phenomenon," noted Kate Maddox, @d:tech Chairman and VP-Online Content, eMarketworld. "Our expanded New York program looks beyond geographic borders to provide a real insight and understanding into how extensively the Internet is reshaping global business. Our goal is to provide the knowledge and networking opportunities that businesses must have in order to evolve in this increasingly complex and competitive global marketplace." In addition, several of @d:tech's most popular and informative forums and sessions have been expanded. The Rich Media Forum is now a full day and will include the following panels:
1. Assessing the Buy, featuring representatives from leading online
agencies and advertisers OgilvyInteractive, Hewlett-Packard Co.,
Interactive8 and Western Interactive New Media, will examine the
issues involved with buying and evaluating rich media.
2. The Reality of Rich Media panel, featuring Owen Davis, Managing
Director and Founder, Thinking Media; Gina Garrubbo, Executive
Vice President, Women.com; Richard Hopple, Chairman & CEO,
Unicast; Mark Mariani, President of Sales & Marketing, SportsLine
USA; and Hilmi Ozguc, Vice President, Excite@Home's Enliven, will
focus on the issues and promise of implementing rich media
advertising.
3. Rich Media Campaigns, a special two hour session, will present
in-depth implementation issues and performance results from two
actual rich media campaigns launched by Universal Pictures and
Enews.com
Additionally, The Ad Serving Shootout Shootout Venture capital jargon. Refers to two or more venture capital firms fighting for the startup. , and Ad Meets Tech: Bridging the Gap Between Marketing and IT sessions have all been expanded to two hours, allowing a more detailed look at some of the most important issues driving the evolution of the industry. @d:tech.NewYork once again will host the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. (IAB) Fall Meeting. The morning sessions, open to members only, will include Chairman Rich LeFurgy's opening remarks and quarterly report. The afternoon sessions, open to members and non-members alike, will include the presentation of the IAB Agency of the Year Award at a special luncheon in addition to sessions examining Strategies For Increased ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). : Data Collection, Ad Targeting and Privacy and Online Ad Efficacy: The Good News About Banners and Other Ad Models. @d:tech.NewYork is one of the @d:tech series of conferences, the world's leading event focusing on Internet marketing See Internet advertising. , advertising and commerce and exploring how the Internet and associated technologies are impacting the practice of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales worldwide. @d:tech is produced and managed by eMarketWorld (formerly known as ConEx Marketing, Inc.), founded in 1994, and based in Richmond, Virginia Richmond IPA: [ɹɯʒmɐnɖ] is the capital of the Commonwealth of Virginia, in the United States. . eMarketWorld also manages and produces eHealthcareWorld, the first in a series of eMarketWorld conferences and expos designed for executives of targeted vertical industries. Promising to be the most comprehensive, productive and focused series of events covering all aspects of Web commerce, eMarketWorld plans 55 conferences over the next 18 months including an additional eight vertical industries targeted with individual specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. eMarketWorld events. For more information on exhibiting, sponsorship or attending any conference in the @d:tech series or eHealthcareWorld series, call 800-535-1812 or 804-643-8375. Information is also available on the conferences' websites: @d:tech at www.ad-tech.com or eHealthcareWorld at www.ehealthcareworld.com. NOTE TO EDITORS: In the conference names noted in this news release, there is an "at" symbol, before d:tech. This symbol may not appear properly in some systems. |
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