@d:tech Opens in Los Angeles; Keynote Address by CNET CEO, Analyst Predictions and a Lavish Networking Reception Kick Off Top Advertising and Marketing Event.Business/Technology Editors LOS ANGELES--(BUSINESS WIRE)--May 2, 2001 The opening day of @d:tech Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. was highlighted by Internet advertising- and marketing-industry forecasts, top-notch sessions and a keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. by CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman Shelby Bonnie. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
The event, running through Friday, May 4, is the industry's most progressive and comprehensive forum dedicated to the interactive advertising and marketing arena. "Even in this time of dynamic change, the interest level in @d:tech has exceeded all expectations," said Dawn Jeffrey, show director for @d:tech. "This is a critical time in the online advertising and marketing sector and our show provides a snapshot of the marketplace. Between our expo hall Expo Hall is an indoor arena located at the Florida State Fairgrounds in Tampa, Florida. The arena was used by the National Hockey League's Tampa Bay Lightning during the team's first season in the league in 1992-1993. , exciting keynote presentations, and compelling panels and sessions, @d:tech Los Angeles embodies the elements which will again lead this segment of the industry into prosperity." The afternoon kicked off with a Fusion Marketing case study hosted by John Vail, Director, Digital Media and Marketing of Pepsi-Cola and Murray Gaylord, Director of Fusion Marketing for Yahoo!. In a first public appearance since the launch of their most recent integrated campaign, the presenters discussed how online promotions and merchandising tie-ins fit into larger marketing programs. @d:tech Los Angeles continues for two more days, with presentations on interactive success stories, a Wireless Forum, premier research findings from Jupiter Media Metrix, demonstrations of streaming media and other interactive tools. The event will also host keynote speeches from Richy Glassberg, Chairman and CEO of Phase2Media and Vice-Chairman of the Interactive Advertising Bureau, and Tim Connolly, VP of Mobile Internet Solutions for Ericsson. About Imark Communications In addition to @d:tech, Imark, an event-centric business-to-business media company, produces a number of other highly focused Information Technology trade expositions and in-depth conferences including Broadband Year, ProjectWorld, Softworld, and the highly successful series of ITEC ITEC Instituto de Tecnologia em Informática e Informação do Estado de Alagoas ITEC International Therapy Examination Council (UK) ITEC Internet Technology ITEC Institute for Tropical Ecology and Conservation ITEC Instructional Technologies events. To learn more about Imark, visit www.imark-com.com. |
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