@d:tech Online Advertising Measurement Case Study Results Now Available.Business Editors/High Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. & SAN FRANCISCO--(BUSINESS WIRE)--July 26, 2000 AdKnowledge, I/PRO, Media Metrix and NetRatings Showcase Power of Online Advertising Campaign Measurement AdKnowledge and Internet Profiles Corp. (I/PRO), divisions of Engage, Inc. (Nasdaq: ENGA), the leading provider of next generation online marketing solutions, today announced that the final results of the online advertising campaign case study are now available. The study covered a two-week, four banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , five million impression online advertising campaign for the non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , Connect For Kids, that ran on the Lycos Network between April 1 and April 15, 2000. The Ad Council, a private, non-profit organization was responsible for creating the Connect For Kids ad banners. Designed to show how an online ad campaign could be measured in terms of driving traffic, email registration, and guest book signatures on the Connect for Kids site, the study clearly demonstrates the range of different measurement techniques and how to use them to best optimize an online advertising campaign. "Conducting this case study for Connect for Kids is a great way to assist the online media industry by helping to remove some of the mystique about online measurement," said Dave Zinman, vice president and founder of AdKnowledge. "Even more importantly it demonstrates an understanding of how powerful online measurement can be by discussing the state of online measurement in the context of a real-world example." The study, presented at @d:tech.SanFrancisco in May, was a combined effort of four leading Internet marketing See Internet advertising. delivery, measurement, research and reporting companies: AdKnowledge, I/PRO, Media Metrix and NetRatings. AdKnowledge delivered the Connect For Kids campaign and measured the results using its eAnalytics DataDNA tools; I/PRO oversaw the execution of the study and measured traffic at the Connect for Kids ' site before, during and after the campaign using the I/PRO NetLine site measurement service; Media Metrix performed a pre-buy analysis of which sites should have been used to reach target audiences; and NetRatings performed a post-buy analysis of who the campaign reached. "Building on the success of the first Online Case Study at @d:tech New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of in October, which simply measured the online banners, this second study measured the digital assets available to Web sites and marketers around banners," said Brian James Not to be confused with Brion James. Brian James can be
The study found branding provided significant impact to the advertiser, with 10-32% of registered visitors having taken action after seeing the Ad, but not clicking on the Ad. The case study is now available online. A request form can be found online on the AdKnowledge site at: http://www.adknowledge.com/corporate/press/connectregister.html . About AdKnowledge AdKnowledge focuses exclusively on the needs of marketers and ad agencies, helping them to execute, measure and optimize online marketing programs. The company offers flexible, goal-driven analytic and data mining services, combined with comprehensive outbound campaign management. With its unparalleled depth of experience and best-of-class client service, AdKnowledge is a leader in providing unbiased insights into what drives brand awareness and purchase behavior across the Web. AdKnowledge is a division of Engage. Headquarters are in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. , with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and London. Contact via phone at 212-302-5300 ext. 504 or on the Internet at http://www.adknowledge.com . About I/PRO I/PRO, a division of Engage, Inc., (Nasdaq: ENGA), is a leader in Web traffic verification, analysis, and research. The company analyzes and validates activity for over 350 of the Web's top sites, including Netscape, Excite, Infoseek, Dell, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . I/PRO services include I/AUDIT, the web's leading third-party audit statement used by over 70% of audited sites, as well as Custom Research and NetLine site traffic measurement service. For more information on I/PRO, please visit http://www.ipro.com . About Engage(R) Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit http://www.engage.com . Engage Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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