Printer Friendly
The Free Library
14,652,048 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

@d:tech New York concludes with record attendance and significant new research; Rather, Hindery, And Research Highlight Annual New York Event.


NEW YORK--(BUSINESS WIRE)--November 3, 1999--

A record 4,028 people attended the eighth annual @d:tech New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 conference, which concluded today, registering a solid 24 percent increase over last year's New York event. Once again, @d:tech New York delivered on its mandate of providing knowledge, networking opportunities and news for the Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  and e-commerce community.

CBS News CBS News is the news division of American television and radio network CBS. Its current president is Sean McManus who is also head of CBS Sports. Current productions
Current television shows
  • CBS Morning News
  • The Early Show
 anchor Dan Rather delivered the closing keynote address keynote address
n.
An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech.

Noun 1.
 Wednesday afternoon to a packed Grand Ballroom at the New York Hilton and Towers.

Mr. Rather's address capped a comprehensive three-day program, during which @d:tech attendees participated in more than 25 program sessions in five sponsored educational tracks.

@d:tech New York also marked the presentation of two exclusive research studies relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 Internet advertising.

The Online Measurement study presented an in-depth comparison of the various methodologies employed to gauge the reach, frequency and effectiveness of online ads. Conducted by I/PRO, the groundbreaking study explored the breadth of measurement possibilities available, and provided comparative results from an actual campaign to help advertisers more effectively evaluate online advertising performance. Study participants included DoubleClick, AdRelevance, MB Interactive, Media Metrix, and Nielsen/NetRatings.

A second proprietary study conducted by ThirdAge Media and Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates.  detailed the online habits of the "Boomers Plus" generation, adults between the ages of 45 and 64.

In addition to intensive workshops and research presentations, @d:tech attendees heard significant keynote addresses by Leo Leo, in astronomy
Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac.
 Hindery, former President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , AT&T Broadband and Internet Services, and Liz Silver, Vice President, VISA U.S.

Participants in a Convergence Super Panel session included Geoffrey Darby, President, Production, Oxygen Media; Richard Goldstein, President, Unilever U.S.; Jim Kinsella, President and CEO, MSNBC.com; and Richard Hopple Hop´ple

v. t. 1. To impede by a hopple; to tie the feet of (a horse or a cow) loosely together; to hamper; to hobble; as, to hopple an unruly or straying horse s>.
[

imp. & p. p.
, CEO, Unicast.

The second annual FAST auction raised more than $100,000 to fund FAST research and Year Two initiatives.

Work is well underway for @d:tech San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , April 17-19, 2000. @d:tech will return to New York November 8-10, 2000.

About @d:tech

@d:tech New York is one of the @d:tech series of conferences, the world's leading event focusing on Internet marketing, advertising and commerce and exploring how the Internet and associated technologies are impacting the practice of marketing communications worldwide. @d:tech is produced and managed by eMarketWorld (formerly known as ConEx Marketing, Inc.), founded in 1994, and based in Richmond, Virginia. eMarketWorld also manages and produces eHealthcareWorld, the first in a series of eMarketWorld conferences and expos designed for executives of targeted vertical industries. Promising to be the most comprehensive, productive and focused series of events covering all aspects of Web commerce, eMarketWorld plans 55 conferences over the next 18 months including an additional eight vertical industries targeted with individual specialized eMarketWorld events.

For more information on exhibiting, sponsorship or attending any conference in the @d:tech series, call 800-535-1812 or 804-643-8375. Information is also available on the conferences' Web site at www.ad-tech.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Nov 3, 1999
Words:487
Previous Article:3Dmodelserver.com Registrations Surge to 2,000; Sharp Increase in User Registrations Exceeds Expectations and Confirms Demand for the World's First...
Next Article:The Queen of Teen Britney Spears Set for Major TV Appearances in Support of Her 8x Platinum Debut Album ... Baby One More Time.



Related Articles
NACORE NY rated tops in the country.(1999 Chapter of the Year Award)(Brief Article)
Global Crossing Ex-CEO Profits From Options Deal.
CABLE'S TCI, CENTURY TO POOL SYSTEMS.(BUSINESS)
Improving student attendance: does it improve student learning? (The scholarship of teaching and learning).
Wright Brothers chapter has banner year. (NDIA: News).(National Defense Industrial Association)(Brief Article)
Optimistic notes sounded in Las Vegas. (Scrap Industry News).
Getting to YES: Leo Hindery Jr.'s pitched battle with Cablevision's Jimmy Dolan was only his latest fight. He thrives on deals, fear and...
New York targets social promotion of third graders.(Update: education news from school, businesses, research and government agencies)
PARTING NOTES.(Entertainment)
ABO raises $100,000 in one night for youths with disabilities.(Associated Builders and Owners)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles