@d:tech New York 2001 Exhibitor Profiles.

Business Editors

@d:tech New York 2001

NEW YORK--(BUSINESS WIRE)--Dec. 3, 2001

@d:tech New York starts Tuesday, Dec. 4 and runs through Thursday, Dec. 6 at the Jacob Javits Convention Center.

Listed below are profiles from exhibiting companies. Additional exhibitor news releases and advisories and press kits are available at www.tradeshownews.com.

Business Wire is the official news wire for @d:tech New York 2001.

Company:  Evaliant Media Resources
Booth:  322
Contact:  Todd Isaacson
Phone:  [phone]
E-mail:  [e-mail]
Web:  www.evaliant.net

    Evaliant Media Resources is the leading international provider of
online advertising data. Every day, Evaliant tracks more than 100,000
brands and products on thousands of sites worldwide.

Evaliant can answer questions like ...

-- WHO is advertising on the Web and who the brand and agency contacts
   are

-- WHAT new ads ran for the first time yesterday

-- WHERE brands are advertising

-- WHEN and how much they are advertising

-- HOW the ads actually look

-- WHAT the media dollar value is (ad spending)

-- SPENDING trends from Industry, Sector and Brand detail

    Evaliant's tracking service provides critical competitive
intelligence for companies whose success depends on buying and selling
advertising on the Web.


Company:  Everstream
Booth:  303
Contact:  Ryan Haase
Phone:  [phone] x226
E-mail:  [e-mail]
Web:  www.everstream.com

    Everstream provides solutions that generate incremental revenue
for cable and satellite operators by enabling one-to-one direct
marketing through on-demand and interactive television services. These
iTV platforms include the IPG (Interactive Program Guide), VOD (Video
on Demand), Walled Gardens and PVRs (Personal Video Recorders).
    Everstream calls this digital direct marketing(TM).


Company:  MarketIt Right.com
Booth:  516
Contact:  Mark Evans
Phone:  [phone]
E-mail:  [e-mail]
Web:  www.marketitright.com

    A free service offering marketers guidance and increased
efficiency by quickly automating the process and logic of online and
offline marketing projects with: task lists, timeliness, e-mail
alerts, budget guides, informational guides and more. Users save time
and money from the integration of these automated processes with a
vendor marketplace and Request For Proposal management system. This
integration allows users to quickly locate and consider proposals from
multiple marketing service providers for an entire project. The free
online service is available for enterprises or medium-sized businesses
to increase effectiveness of their marketing organizations through
better coordination and knowledge sharing.


Company:  Nielsen//NetRatings
Booth:  306
Contact:  Jennifer Fan
Phone:  [phone]
eMail:  [e-mail]
Web:  www.nielsen-netratings.com

    Nielsen//NetRatings defines the global standard in online audience
measurement. You can rely on syndicated, customized media and market
research to stay informed about your competition, understand your
audience and engage your customer. Our services -- tailored to a
particular research need -- feature online data delivery 24x7; timely
written analytical reports and one-on-one consultations with our
knowledgeable industry analysts. For more information about these
critical services, visit Nielsen//NetRatings on the exhibit floor or
contact [e-mail].


Company:  Poindexter Systems
Booth:  507
Contact:  Colby Howell
Phone:  [phone] x20
E-mail:  [e-mail]
Web:  www.PoindexterSystems.com

    Founded in 1999, Poindexter Systems builds technologies that help
marketers maximize the performance of their online advertising.
Poindexter's optimization technology, Poindexter POE(TM) (Progressive
Optimization Engine), identifies the shared characteristics of viewers
who respond to ads in the same way, grouping similar viewers into
clusters. Poindexter POE shows any viewer who falls into a cluster the
ad proven to perform best with that cluster. This progressive
optimization process delivers a relevant ad to each viewer, typically
improving performance by 50% to over 250%. Poindexter POE works in
conjunction with existing ad servers and media buys. Poindexter
Systems is based in NYC.


Company:  Sabre Virtually There
Booth:  127
Contact:  Nanci Williams
Phone:  [phone]
E-mail:  [e-mail]
Web:  www.virtuallythere.com

    Sabre Virtually There(TM) is the premier resource bringing your
clients upscale consumers in a uniquely targeted context.
    Virtually There delivers real-time, personalized travel
itineraries via e-mail, Web site or wireless device to travelers who
have booked through a Sabre Connected(SM) travel arranger or online
booking site. Virtually There also offers provides destination
information and travel tools including Flight Notification, E-Ticket
Receipt, E-Invoice functionality and more.
    Virtually There offers advertisers highly targetable,
cross-product advertising opportunities on the traveler's itinerary,
our Web site, e-mail marketing and our e-newsletter. Virtually There
provides you effective reach of your target audience within a
contextually-relevant environment.


Company:  Silverpop Systems Inc.
Booth:  108
Contact:  Renee Shepherd
Phone:  [phone]
E-mail:  [e-mail]
Web:  www.silverpop.com

    Silverpop Systems Inc. provides sales, marketing and customer
communications software solutions that transform an enterprise's
ability to communicate by e-mail. With Silverpop, e-mail integrates
with existing business systems, such as customer relationship
management (CRM) and sales force automation (SFA), to present a
seamless solution for leveraging business intelligence gathered on
customers and prospects. Enterprises can utilize this intelligence to
execute highly targeted, measurable e-mail campaigns that generate
leads, increase sales, enhance loyalty and improve the overall ROI of
marketing initiatives. Silverpop, founded in 1999, is headquartered in
Atlanta and has received more than $35 million in venture capital
funding.


Company:  STI Certified Products Inc.
Booth:  318
Contact:  Lee Wong
Phone:  [phone]
E-mail:  [e-mail]
Web:  www.sticertified.com

    STI provides innovative and creative marketing services through
the manufacturer of CD Promotional Products to promote the company,
its products/services, any promotional information or training, etc.
CD Promotion can take the form of any size of CDs: Biz Card CD,
Rectangular CD, Mini CD, Standard Size CD, or Customized-Shape CD.
This new marketing tool is effective and powerful as it is capable of
storing a massive amount of marketing message that is tailored to
reach your specific target groups for a fraction of a cost compared to
traditional marketing of print brochures, catalogs, etc.


Company:  Vertex Internet
Booth:  238
Contact:  Howard W. Kramer
Phone:  [phone]
E-mail:  [e-mail]
Web:  www.listrak.com

    Tools for email campaign management. Listrak effectively replaces
traditional methods of direct marketing -- notably direct mail and
telemarketing -- when compared, are less cost effective and less
timely than Interactive Email. Listrak is appealing to both
Business-to-Business and Business-to-Consumer companies for its
performance, cost effectiveness, ease of deployment and ability to
receive instant results. Approximately 80% of all responses to email
marketing messages come within 48 hours, versus the six-to-eight-week
response time with traditional direct marketing methods.


Company:  WebLoyalty.com
Booth:  326
Contact:  Mark Negley
Phone:  [phone] x352
E-mail:  [e-mail]
Web:  www.webloyalty.com

    Webloyalty.com is a leading provider of turnkey affinity marketing
programs on the Internet. Its programs and services are designed to
enhance customer loyalty, improve transaction rates, and increase
traffic to the Web sites of its affinity marketing partners. It gives
Web site customers a premium service under the brand name of the
Web site operator and provides the Web site with an additional source
of revenue. For more information on the company, visit its Web site at
www.webloyalty.com or e-mail [e-mail].