@d:tech Los Angeles to Provide Insight Into Advertising and Marketing Strategies in a New Interactive Era; Influential Industry Leader Susan Bratton Appointed to Chair Event.

Business Editors

@d:tech Los Angeles 2002

FAIRFIELD, Conn.--(BUSINESS WIRE)--April 18, 2002

@d:tech, now in its 7th year and occurring June 19-21 at the Westin Bonaventure Hotel in Los Angeles, will deliver a program aimed at helping advertising and marketing professionals make business decisions in a new interactive media industry. Susan Bratton, recognized as one of the top 25 most influential professionals in the online media space by Advertising Age, is the Founder and CEO of Cendara Inc., and former Senior Vice President Sales and Marketing for Excite@Home, has been chosen to chair the event.

Leading suppliers of interactive tools and strategies such as Yahoo!, America Online, Sabre, Ask Jeeves, and Experian, will assemble to showcase the proven ability of interactive campaigns. The Los Angeles program will tackle the issues marketers need to address in 2002, including convergence of media, emerging technologies such as iTV, mobile marketing, and wireless, along with measurement standardization, online direct marketing, rich media and CRM strategies.

@d:tech has been monitoring the re-birth of the advertising and marketing industries, which have grown and adjusted to the challenges of a new economy. Aware of these changes and of the fact that interactive marketing is an essential part of the mix, new program elements were developed aimed at teaching participants how to integrate and garner immediate ROI.

"The Los Angeles event has been designed to reflect the major challenges and opportunities the interactive industry is facing at this moment in its progression," said Melanie Flavin, Content Director for the event. "@d:tech Los Angeles will offer solid information to help marketers integrate interactive into an overall marketing strategy. Participants will gain advice on how to spend their marketing dollars through informative sessions and case studies, crucial research results and specialized forums. We are thrilled that Susan Bratton, one of the most reputable figures in the industry, has signed on as Chair to help lead us into this new interactive era."

Susan Bratton, an @d:tech Advisory Board member since 1998, says, "I accepted the opportunity to chair @d:tech to help educate the market about the constantly evolving capabilities of online advertising, marketing and promotion. @d:tech has always been the most comprehensive event in the industry, and with its recent evolution, the event is now focusing even more on realistic solutions which appeal to marketers and advertisers looking to meet vendors with solid business models. I'm glad to play a role in this interactive advertising and marketing renaissance."

Additional highlights of the event include:

-- Industry Forum: Future of Interactive Advertising

On Wednesday, June 19 from 11:45 a.m. - 12:30 p.m., advertising professionals are urged to attend a key industry forum. At the "Future of Interactive Advertising" session, executives from CNET, AOL, Walt Disney Internet Group, MSNBC, MediaSmith, Avenue A and Forrester Research will discuss crucial issues in advertising including measurement standards, targeting capabilities of the Web, cross-media campaigns and more.

-- Industry Luminaries to Lead Keynote Discussions

Conference attendees will receive strategic and visionary insight from industry leaders including: Kathy Riordan, Vice President of Internet and E-Marketing for Kraft Foods; Stan Rapp, Chairman of MRM Partners Worldwide; Michael Sands, CMO of Orbitz; Joanne Bradford, Vice President and Chief Revenue Officer of MSN; and Randy Malinoff, Vice President of New Media Marketing for Universal Studios Home Video.

-- Understanding and Measuring the Consumer Experience Online

Participants are invited to join Jim Sterne of Target Marketing of Santa Barbara and Seth Romanow of Compaq Computer as they discuss how to boost the effectiveness of your Web site by measuring your customers' experiences online. This general session is scheduled for Thursday, June 20, from 9:30 - 10:15 a.m.

For listings of exhibitors, speakers, events and all conference offerings, visit www.ad-tech.com.

About Imark Communications

In addition to @d:tech, Imark, an event-centric business-to-business media company, produces a number of other highly focused Information Technology trade expositions and in-depth conferences including Broadband Year, ProjectWorld, Softworld, and the highly successful series of ITEC events. To learn more about Imark, visit www.imark-com.com.