@d:tech London Focuses On U.K.'s Exploding Online Opportunities; Mark Jarvis, Senior VP-Global Marketing, Oracle Corp., Opens With Keynote Address, ``E-Business or Out of Business''.

Business Editors

RICHMOND, Va.--(BUSINESS WIRE)--January 17, 2000

The exploding consumer use of the Internet in the United Kingdom will present online marketers with tremendous new opportunities, and attendees at the upcoming @d:tech London will gain significant new insights from some of the most successful companies doing online business in the United Kingdom.

Recent studies have determined that the U.K.'s online population surged by 30 percent in 1999, to 15 million. More than 11 million of those are regular Internet users.

@d:tech London, an eMarketWorld event, will take place Feb. 1-2, 2000, at London's Savoy Hotel.

"Business executives involved in online marketing in any way will not want to miss this event," said Kate Maddox, @d:tech chairman and vice president-Online Content, eMarketWorld. "Interactive advertisers will share their strategies for success in reaching the exploding U.K. market."

Mark Jarvis, senior vice president of global marketing for Oracle Corp., will deliver the opening keynote address, titled "E-Business or Out of Business." Jarvis, an early Web pioneer, will disclose the strategy behind the $10 billion software giant's revolution to transform itself and its customers into an e-business.

Also highlighting the conference, several industry leaders will participate in a compelling discussion of Interactive Business opportunities in the United Kingdom in an exclusive @d:tech Super Panel, Feb. 1.

Participants include:

--   Andreas Schmidt, president and chief executive officer, AOL
     Europe, the leading European multinational Internet, online and
     e-commerce services provider. AOL Europe's multiple brands reach
     nearly 3 million households across Europe. AOL and Time Warner
     this week announced that they would merge in a deal valued at
     $162 billion.

--   Tim Brown, managing director, Real Media UK Ltd., a leading
     Internet advertising company and advertising server software
     developer. Real Media recently launched a new package of vertical
     content areas from its local news sites to offer marketers the
     brand recognition of the vertical in combination with the high
     demographic characteristics of users who access the Web via local
     newspapers.

--   Bill Roberts, director, Modem Media, Poppe Tyson, a leading
     builder and marketer of customer-focused e-business.

--   The @d:tech SuperPanel will be moderated by Richard Lord, editor
     of Revolution.

Other highlights of @d:tech London include:

--   William Reeve, Head of Internet Practice, Fletcher Research, will
     present exclusive @d:tech research outlining the unique
     characteristics of the U.K. online audience. Data will include
     analysis of demographics and online usage among the United
     Kingdom's Internet-active consumers.

--   A panel addressing new distribution models to reach the U.K.
     consumer. Participants include Alex Heath, Virgin Net; Dan
     Parker, Bluecarrots; and Andy Crossley, NTL. Moderated by Mike
     Butcher, editor, NewMedia Age.

--   The closing session brings together speakers from the U.K.'s
     leading media companies and advertising agencies who will share
     their success strategies. Participants include Brian Lee, Grey
     Interactive; Anne Davis, Euro RSCG Winek Gesper; and Paul
     Waddington, Financial Times. Moderated by David Klein, group
     publisher, Advertising Age.

@d:tech has once again teamed up with FAST Europe and the Internet Advertising Bureau (IAB) Europe, two of the industry's leading associations for a full day of issue-driven content for marketing in the United Kingdom, Europe and worldwide.

@d:tech is produced and managed by eMarketWorld, founded in 1996, and based in Richmond. eMarketWorld also manages and produces eHealthcareWorld, the first in a series of eMarketWorld conferences and expos designed for executives of targeted vertical industries.

Promising to be the most comprehensive, productive and focused series of events covering all aspects of Web commerce, eMarketWorld plans 55 conferences over the next 18 months including an additional eight vertical industries targeted with individual specialized eMarketWorld events.

For more information and to register for @d:tech London, call 0870 7511 476, or visit www.ad-tech.com/london.

NOTE TO EDITORS: The company name @d:tech London noted in this news release has an at sign as the first letter. This symbol may not appear properly in some systems.