@Ventures Funds Aureate Media - Next Generation Software Distribution Company.

ANDOVER, Mass. and INDIANAPOLIS--(BUSINESS WIRE)--July 22, 1999--

Technology Embeds Targeted Advertising in Software; Creates Revenue

Stream for Programmers and Publishers

Aureate Media Corporation, a company providing software publishers with ad-supported distribution channels, services, and technology, has secured a $5 million investment from @Ventures, the affiliated venture capital arm of CMGI, Inc. (Nasdaq:CMGI).

Aureate Media (http://www.aureate.com) brings software developers and publishers, consumers, and advertisers together in a mutually beneficial exchange that gives users leading edge software while providing advertisers with a highly targeted marketing channel. Aureate's unique distribution systems empower software publishers to generate additional revenue streams by delivering valuable applications with integrated paid advertisements in exchange for users' advertising viewership.

"Software is an incredibly `sticky' form of content that sits on a user's desktop for hours at a time making it a very valuable commercial medium," explained Ehren Maedge, president and CEO of Aureate Media. "We enable publishers to offer consumers best-of-breed software which typically carries a hefty price tag and, in so doing, we have aggregated five million pre-qualified and highly desirable consumers that advertisers are very eager to reach."

The software Aureate Media distributes is made available to consumers via Aureate's Web site and through e-tailers, offline retail stores, and consumer technology Web sites. "We are adding over one million new unique users per month as our off- and online distribution network grows and we expect to increase that reach as we market our services to additional software Web sites," Maedge added.

"Aureate leverages symbiotic permission marketing to offer a truly `win-win' solution to the software marketplace," noted David Nerrow, general partner with @Ventures. "Maedge and his team have already attracted 150 top-notch software programs for the Aureate Network and they have built an equally impressive network of advertisers who understand the value of a sustained desktop presence."

Aureate Media works with software developers and publishers on a variety of software products and applications - giving the products new life, new value, and new distribution. Aureate simultaneously aggregates and profiles software users according to volunteered demographic and lifestyle information so that advertisers can effectively communicate with consumers and measure user response and acceptance.

About Aureate Media

Aureate Media Corporation is an electronic media and software services company that distributes content to consumer desktops. By bringing software developers and publishers, advertisers and consumers together, Aureate Media is able to deliver value to consumers, generate new revenue streams for software providers and offer a highly targeted market to advertisers. Corporate headquarters are located in Indianapolis, IN and more information can be found at http://www.aureate.com.

About @Ventures & CMGI

A recognized leader in the Internet economy, CMGI (Nasdaq:CMGI) has built a substantial base of Internet operating companies and, through its @Ventures affiliates, has invested in a growing portfolio of synergistic Internet enterprises which enhance the value of its core holdings. This unique method of generating equity for its shareholders is what CMGI calls "creating net value." Microsoft, Intel and Sumitomo hold minority positions in CMGI.

CMGI's majority-owned subsidiaries include Engage (Nasdaq:ENGA), Activerse, Adsmart, iCast, Magnitude Network, NaviSite, NaviNet, Planet Direct and ZineZone. The Company's @Ventures affiliates have ownership interests in Lycos, Inc. (Nasdaq:LCOS), Critical Path (Nasdaq:CPTH), Silknet (Nasdaq:SILK), Advoco.com, Ancestry.com, Asimba, blaxxun, BizBuyer.com, CarParts.com, Chemdex, eCircles.com, Furniture.com, HotLinks, KOZ.com, MotherNature.com, NextMonet.com, NextPlanetOver.com, OneCore.com, ONElist, Productopia, Promedix.com, Raging Bull, Softway Systems, Speech Machines, ThingWorld.com, Universal Learning Technology, Vicinity, Virtual Ink and Visto.

CMGI is also the majority-owner of SalesLink, InSolutions and On-Demand Solutions, leaders in direct marketing, fulfillment and turnkey arenas. CMGI Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: [phone]. Fax: [phone]. Additional information is available on the company's Web site at http://www.cmgi.com.