@Once Sends a Message with Growing Client Roster and $4.2 Million in New Funding; Future Shop Ltd., Handspring, and Norm Thompson Among the Latest to Choose @Once for eMessaging Services.Business Editors PORTLAND, Ore.--(BUSINESS WIRE)--April 9, 2001 Continuing to grow its client list, @Once announced that it is conducting eMessaging campaigns for new clients including Future Shop (Toronto:FSS FSS Federal Supply Service (US General Services Administration) FSS Flight Service Station FSS Family Self-Sufficiency FSS Fixed Satellite Service FSS Forensic Science Service (Great Britain) ), Handspring (Nasdaq:HAND), and Norm Thompson Norman Jack Thompson (born March 5, 1945) is a National Football League cornerback who played with the St. Louis Cardinals and the Baltimore Colts. He became in 1977 the first free agent in NFL history to sign with another team, when he went to the Colts from the Cardinals. . These companies will use @Once's permission-based eMessaging platform to deliver targeted and graphically rich e-mail See HTML e-mail. campaigns to customers. @Once provides a custom eMessaging engine supported by sophisticated data analytics capabilities to drive higher customer conversion rates than those achieved by static eMessaging campaigns. These new clients will leverage @Once's ability to deliver personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. e-mail and send relevant, targeted content to customers. In related news, @Once announced the completion of $4.2 million in Series-C2 financing. This round included investments from Olympic Venture Partners (OVP OVP Originalverpackt (German: original packaging) OVP Over Voltage Protection OVP Ostvorpommern (German number plate area code) OVP Originalverpackung (German) ), 787 LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control and other existing investors. @Once believes this financing will carry the company to operating profitability in 2001. "We are very excited about our partnership with @Once. As we continue to strengthen our web presence, e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. plays a vital role in communicating with our customers," said Mike Scales, Internet program manager, Norm Thompson Outfitters. "@Once has been able to provide us a full service solution that also supports our goal of ensuring consumer privacy." A leader in permission-based eMessaging, @Once helps clients attract new customers, learn about their interests through sophisticated data analytics and deliver personalized electronic messages to them. Today's announcement adds to a growing @Once client base that includes, companies such as Art.com, BroadVision, Inc., First USA, Hollywood Video, Nintendo, PC Connection and Vans, Inc. "Each a leader in their respective market, these new customers are indicative of the unrelenting trend to use e-mail as a means to build customer relationships by pushing relevant content to the desktop," said Jon Brodeur, president of @Once. @Once works with each of its clients to "opt-in" customers, and to develop customized eMessaging campaigns based on the needs and goals of each company. Integral to the @Once messaging system Software that provides an electronic mail delivery system. It is made up of the following functional components, which may be packaged together or independently. Mail User Agent are reporting and analysis capabilities, which allow clients to track the success of each e-mail campaign as they deliver promotional offers, news, user tips or other special features to their customers. Targeted, Rich E-mail Campaigns that Support Consumer Privacy @Once's eMessaging system combines in-house technologies with those from worldwide leaders in Internet software and services, enabling @Once to provide companies with the most advanced and targeted electronic direct marketing capabilities available. Additionally, @Once works with every client to review their online privacy policy and ensure that the correct audience receives the appropriate message every time. This adherence to privacy allows @Once to serve as a "brand protector" for clients, which helps clients maintain the trust and loyalty of their customers. About @Once @Once provides highly targeted eMessaging capabilities that allow companies to attract new customers; learn about their preferences; and deliver personalized electronic communications to them. A leader in the industry, @Once delivers these services through the @Once eMessaging system which combines in-house technologies with the best products from established worldwide leaders such as BroadVision, Inc. (Nasdaq:BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ) while adhering to strict consumer privacy guidelines. Founded in 1998, @Once is headquartered in Portland, Oregon, with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Minneapolis. @Once provides services for companies such as Nintendo, Hollywood Video, Art.com, Vans, Inc., and First USA. For more information, contact @Once at 877/286-6232, or visit the web site at www.once.com. @Once is a registered trademark of @Once.com. Other names herein may be the property of their respective owners. |
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