@Once Continues to Expand eMessaging Capabilities With the Integration of Broadbase Marketing Analysis Software Applications.

Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--May 30, 2000

@Once's eMessaging System Provides Application Service Provider

Solution for True Closed Loop One-to-One Electronic Messaging 

@Once, a leading eDirect Marketing Company, today announced that the company will use technology from Broadbase Software, Inc., (Nasdaq:BBSW), the leading provider of customer-focused analytic and marketing automation applications, to further expand its @Once eMessaging system.

The integration of Broadbase's award winning analytic and marketing applications extends @Once's already robust eDirect marketing capabilities to offer a true closed loop data driven one-to-one electronic messaging system.

"Broadbase provides an important component of our technology strategy to offer clients the most advanced electronic mail communications system," said Jon Brodeur, president of @Once. "Integrating Broadbase's E-Marketing analytic applications provides @Once and our clients with the most sophisticated and highly capable eMessaging system available today. Our capacity now exceeds delivery of over 100 million messages per month that can each be uniquely created and targeted to individual recipients."

"@Once is right on the pulse of the marketplace and is positioned to be the leading provider of e-mail campaign services," said Chuck Bay, CEO of Broadbase Software. "The best-of-breed technology strategy approach @Once has taken in building their eMessaging system gives them a unique advantage over other systems that are built entirely in-house. @Once's value added turn-key approach provides companies with tremendous flexibility and speed in taking advantage of these new technologies."

About Broadbase

Broadbase Software (Nasdaq:BBSW) provides the first suite of analytic and operational applications that enable e-businesses to get closer to their customers. Broadbase's closed-loop applications analyze customer data from multiple touch points, and then use that information to execute marketing campaigns, improve online merchandising and content, increase site stickiness and personalize customer interactions. Broadbase applications are designed for rapid time to value and have been implemented in as few as fifteen days. Broadbase has provided critical e-commerce infrastructure to more than 175 customers, including ADP, BEA Systems, Cisco Systems, Fidelity Investments, Hewlett Packard, InsWeb, Kodak, LoanCity.com, Mercata.com, Onvia.com, The Sharper Image and United Airlines. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia.

About @Once

@Once is an eDirect Marketing Company providing a comprehensive set of hosted services for highly targeted and cost-effective e-mail campaigns. @Once services include; strategic eDirect Marketing consulting, rich content and creative, intelligent database management and profiling, and a technically advanced eMessaging system. @Once eMessaging system is built utilizing best-of-breed products from companies such as Broadbase Software (Nasdaq:BBSW), and BroadVision (Nasdaq:BVSN). @Once is a leader in the industry on adhering to strict consumer privacy guidelines with all clients. @Once is a member of the TRUSTe Privacy Program, CAUCE (Coalition Against Unsolicited Commercial E-mail), the DMA (Direct Marketing Association), Internet Alliance and other industry organizations. Founded in 1998, @Once is headquartered in Portland, Oregon, with offices in San Francisco, and Minneapolis. @Once provides services for companies such as Nintendo, Hollywood Video, Art.com, Warner Brothers, iChristian.com, and RealNetworks. For more information, contact @Once 877/286-6232, or visit the web site at www.once.com.

@Once is a registered trademark of @Once.com. BroadBase is a registered trademark of BroadBase Software, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.