@NetHome Deploys P-Cube's Engage Solution For Cable IP Service Control.

Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--June 17, 2003

-- Japan's Leading High Speed Cable Provider Selects P-Cube For

Traffic Control, Network Optimization and IP Service Control

P-Cube Inc., the originator of programmable IP Service Control Platforms, today announced that @NetHome has selected and deployed P-Cube's Engage solution as a core component of the @NetHome high-speed cable data network. The Engage solution was chosen and deployed following extensive lab and field-trial evaluation, testing the solution's functionality, scalability, flexibility, and reliability. @NetHome is using Engage to optimize traffic on its network, provide a more consistent high-speed data experience to its subscriber base, and achieve a more intelligent network for advanced services and management.

"We knew there were issues within the network that translated into customer dissatisfaction and rising network costs," said Mr. H.M. Sohn, Vice President, Business Development of @NetHome. "It was critical for us to correctly understand our network traffic and control it to meet our business needs. After performing extensive trials, we found P-Cube provides us with a Service Control solution that supports a variety of applications and protocols. P-Cube's Engage solution provides an excellent solution for traffic control and network optimization, which is currently deployed in our live network has resulted in a measurable increase in customer satisfaction."

"With P2P traffic capable of consuming over 70% of the network resources during peak usage periods, managing network traffic continues to challenge broadband service providers around the world," said Ron Westfall, Principal Analyst, Broadband Infrastructure of Current Analysis. "P-Cube continues to establish itself in the Service Control solution arena, as shown by gaining new customer wins with top tier service providers."

Trial Results

P-Cube performed the trial for @NetHome with Mitsubishi Corporation , P-Cube's local solution distributor. "P-Cube provides a compelling portfolio of solutions for Japanese service providers facing increased network challenges, as the rapid increase in several applications and users continues," said Shuichi Seguchi, General Manager, Telecommunication Infrastructure Business Unit, Telecommunications & Broadcasting Division in the New Business Initiative Group of Mitsubishi Corporation. "We are witnessing a very wide interest in P-Cube's solutions to identify and control bandwidth abuse, optimize networks, and roll out new usage-based billing plans, and have several field-trials underway in different stages with other leading providers."

Leveraging the traffic classification and control capabilities of Engage, @NetHome was able to tailor network inspection and control policies to match their needs and objectives. Through intensive testing of performance and reliability, @NetHome determined the P-Cube solution was capable of meeting the challenges of the high speed cable data network, and providing the flexibly to mold itself specifically for its operations needs. Classification and detection for a wide variety of bandwidth intensive client applications were successfully monitored and controlled - a major qualification criteria for the @NetHome. @NetHome is in the process of studying intelligent network management for advanced future services (such as VoIP and VOD) using extensive deployments of P-Cube solutions.

"@NetHome has a well-established track record of innovation as a service provider for the Japanese market," said Yuval Shahar, Co-founder, President and Chief Executive Officer of P-Cube. "The selection of Engage for traffic control, network optimization and IP Service Control represents a significant vote of confidence in P-Cube and we are proud it has demonstrated measurable returns"

P-Cube Engage: Unprecedented Control Over Network Resources

P-Cube's Engage solution enables service providers to precisely control bandwidth at the user and application level - a capability that is increasingly important for an efficient and economically viable network. With rampant increase of broadband applications on provider networks, Engage provides a comprehensive solution to manage these applications, including P2P, in numerous ways, including upstream / downstream limits, user consumption quotas, and time of day qualification criteria. To date, P-Cube has deployed its Engage solution in production networks of leading service providers around the world.

About P-Cube, Inc.

P-Cube, Inc. is the originator of programmable IP Service Control platforms for service providers' broadband and mobile networks. P-Cube Service Control adds an evolutionary intelligent service layer to the existing IP network infrastructure, offering providers application-level visibility and control, required for service deployment and billing. Service providers have deployed P-Cube's solutions to achieve service flexibility, reduce operational costs and increase profits. P-Cube's top-tier service provider customers include SingTel, Telenor, @NetHome, KT, NetVision and Interoute.

Founded in May 1999, the company is headquartered in Sunnyvale, California, R&D facilities in Israel, and regional sales offices located in the US, Europe, and Asia. For more information about P-Cube please visit www.p-cube.com or e-mail: [e-mail].