@Home names Interactive Bureau's Roger Black as Creative Director; Black to head content effort for innovative Internet access service.NEW YORK--(BUSINESS WIRE)--Oct. 24, 1995--Media design leader Roger Black has been named creative director of @Home, the wideband Internet access See how to access the Internet. service. Black is directing the development of the user interface for the new network, and will be responsible for the design of its on-line operation, working as a consultant through Interactive Bureau, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . He has been at the forefront of digital design since launching Interactive Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) last year. IAB clients have included Discovery Channel Online, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. Online, Columbia University's 21st C., and @Home. "@Home, with its remarkable speed, is becoming the center of the online universe, and the Interactive Bureau is delighted to be a part of it," Black said. "It's gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to be involved in digital projects that are as exciting as our print assignments." Black will remain president of Interactive Bureau and of Roger Black Incorporated, an editorial design studio. He is a partner in six other studios around the world, which comprise Media Design Network. Since 1987, Black has had "insider" relationships with key media outlets across the globe including New York's Esquire magazine, Mexico's Reforma newspaper and Spain's El Periodico newspaper. "This way we are involved in the day-to-day issues of the media, and stay grounded in reality--which can be hard for isolated consultants", he said. "Now I'm moving to the digital arena, where at the very least, I can have a front-row seat at the invention of a new medium." Black will relinquish his consulting position as design director of Esquire at the end of the year. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Black, discussions with Hearst Magazine Division on continuing the relationship that began in 1991 are underway. "I always have time for new jobs that are really interesting," Black said. Recent projects include The Baltimore Sun, Newsweek, Fast Company, Premiere and Crain's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Business. Black and his colleagues are now at work on The Straits Times and The Business Times (Singapore), The International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. (Paris), La Presse (Montreal), Advertising Age (Chicago), a new weekly in Russia and a new daily in Peru. With the @Home announcement, two executives in Black's network will assume new roles. As executive vice president, Maryjane Fahey will head Roger Black Inc. in New York. Likewise, John Schmitz, of Roger Black Inc., moves to the Interactive Bureau as executive design director. "We're looking forward to our involvement with @Home," said Jock Spivy, Interactive Bureau's vice president and general manager. "The ability to bring live video and sound across the Internet will open up an enormous new audience." IAB has already designed @Home's promotional homepage (www.home.net). CONTACT: Michael Kaminer Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Michael Kaminer, Paul Marcarelli, 212/627-8098 or mkpr@aol.com |
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